New

Director, Digital Performance Marketing

Wilton, Connecticut

For more than 50 years, Cannondale has been a leading innovator in the cycling world.  As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.

 

About the Role: 

Come Ride With Us in our Wilton, CT office as our Digital Performance Marketing Director. 

Step into a role where your work directly shapes how customers discover, engage with, and stay connected to our brand. Reporting to the VP of Digital Marketing, you will guide the vision and run the strategy behind our entire digital performance engine. Your focus will be clear: build smart acquisition paths, deepen engagement, and create meaningful retention moments across every stage of the customer journey.

You’ll lead a talented, cross-functional team that brings performance channels (SEM, SEO, display, affiliates, social) and lifecycle programs (email, app marketing, loyalty, and consumer data) to life. Your decisions will move real numbers, strengthen personalization, and elevate the full digital experience. If you thrive on ownership, experimentation, and growth that you can see in the data, this role gives you the runway to deliver exactly that.

How You'll Make an Impact:

  • Oversee the coordination of all global performance marketing initiatives, partnering with category marketing managers and GTM team, developing and communicating effective strategies, guiding on digital marketing mix (including social, display, search, retargeting) and spend to ensure strong return on investment and efficient CAC 
  • Responsible for paid media budget, including setting and achieving spend and objectives for NPI launch campaigns, demand capture and ecommerce drivers, and other performance-driven marketing channels 
  • Establish KPIs, track and analyze performance (ROI) for each paid media campaign and marketing channel to maximize budget and systematically drive progress towards goals and objectives 
  • Lead our SEO efforts, coordinating the production of content, copy updates and back-end optimizations and other strategies that increase organic traffic, page rank, and position 
  • Lead the strategy and execution of our lifecycle marketing efforts to drive customer acquisition and retention; increasing engagement, loyalty, conversion, and customer LTV 
  • Work closely with digital product managers to share funnel conversion improvement ideas, landing page feedback, and optimization ideas 
  • Regularly update Marketing team with monthly reporting, NPI reports, social media reports and other reports necessary to share KPIs and results 
  • Manage relationships with digital marketing agencies and relevant technology partners 
  • Champion and encourage a positive working environment and effective teamwork in line with Cannondale's behaviors and culture 

What You Bring to the Table:

  • 8-10 years of experience in relevant field (performance marketing, growth marketing) at a consumer brand (preferably B2B with some D2C)
  • Ability and experience in managing and working with cross-functional teams
  • Passion and enthusiasm for cycling
  • Experience in developing marketing models and forecasts, managing a budget to specific ROI targets 
  • Solid foundational understanding of media concepts, terminology, and bid-based buying models 
  • Experience working with conversion tracking and mobile marketing attribution partners as well as digital reporting tools (such as Google Analytics) is required 
  • Ability to synthesize data, conduct data-driven analysis, prepare and present key insights to senior leadership and business owners. 
  • Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required 
  • Experience overseeing email/CRM/CDP or lifecycle marketing programs and customer data strategy 
  • Experience building, testing and optimizing customer segments used in acquisition, retargeting and email campaigns
  • Test and learn mindset, with experience creating and managing A/B or multivariate tests 
  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment 
  • Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours 
  • Bachelor's degree in a relevant field of study 

What we offer: 

  • Comprehensive Medical/Prescription/Dental/Vision plans 
  • Hybrid work environment (3 days in-office, 2 days WFH)
  • Generous Paid Time Off Programs 
  • Life & Disability Insurance 
  • FSA/HSA/Dependent Care FSA 
  • 401k and company match 
  • Commuter Incentive Program 
  • Volunteer Time Off 
  • Voluntary benefits (critical illness, accident, and hospital indemnity insurances) 
  • Great discounts on company products 
  • Employee Wellness Program 
  • EAP benefit 
  • Parental Leave program 
  • Access to group home and auto insurance 
  • A mix of casual yet professional culture 

Want a closer look into what it's like to Come Ride With Us? Explore more of Cannondale on Instagram and LinkedIn.

About the organization 

As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike, including brands like Gazelle, Santa Cruz, Cervélo, Kalkhoff, Focus, Urban Arrow, Veloretti and Swapfiets. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings.  

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we value a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, regardless of your gender or race, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Our DEI Mission Statement: At Cannondale, we are on a mission to inspire cycling for all. Whoever you were, are, or will be, you can find yourself here. Our diverse line-up of bikes reflects diverse voices, diverse communities, and diverse aspirations. We know the only way to foster that diversity is to foster inclusion in our perspectives. We are committed to not only seeking unique voices, but also cultivating, embracing, and channeling those of every member of the Cannondale community. We understand that doing so makes both our company and our products better. It’s why we want you to Come Ride With Us – because bikes belong to us all. 

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know. 

To learn more about our privacy policy, please click here: Privacy Policy | Cannondale (English)

An applicant's personal information will be shared in accordance with our privacy policy; by applying for a position, you are accepting the terms of our policy.

Create a Job Alert

Interested in building your career at Cannondale? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

If you were referred to this job by one of our rockstar employees, please insert the employee's name below to ensure they get the deserved credit for referring you!

Select...
Select...
US Acknowledgement *

I certify that answers given herein are true and complete to the best of my knowledge.


I authorize verification of all statements contained in this application for employment as may be necessary in arriving at an employment decision. I understand that this application is not intended to be a contract of employment.


I understand that if offered a position, I may be required to submit to additional employment screenings to include, but not limited to; motor vehicle record, background and/or credit screening, drug-testing, DOT physical or other employment criteria as specified for the position, as a condition of employment to the extent permitted and in accordance with applicable law.


I understand that false or misleading information given in my application or interview(s) may result in denial of employment or discharge if hired. I understand, also, that if hired I will be required to abide by all rules and regulations of the Company.


California Applicants: Please review the California Consumer Privacy Act Notice at the conclusion of this Application for Employment form (link provided below). Additionally, I understand the Company may obtain, without using the services of a third party inves¬tigative consumer reporting agency, public records pertaining to my character, general reputation, personal characteristics or mode of living during its evaluation of my application for employment and, if employed, during my employment. By checking the following box, I waive my right to receive copies of public records obtained by the Company. More information can be found: https://www.dorelsports.com/california-consumer-privacy-act-notice.  

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Cannondale’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.