Senior Manager for Marketing Analytics

Home based - EMEA

The role of Senior Manager for Marketing Analytics at Canonical

Canonical has provided developers with open source solutions since 2004, helping them build innovations such as public cloud, machine learning, robotics or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We’re on the lookout for a Marketing Analytics Senior Manager to join our team and execute on our growth hacking strategy.  As a team, we are interested in technology adoption patterns, the respect of visitors' data and the use of open source in marketing. 

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier. 

The Marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you're motivated by driving growth, delighting customers and filling the sales funnel, we want to talk with you.

This role reports to the VP of Marketing.

Location: Our company largely works from home, this role can be based in the Europe, Middle East and Africa time zones.

What your day will look like

  • Lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology.
  • Design, implement and operate Canonical marketing technology stack, a dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress).
  • Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance,  acquisition costs and customer retention.
  • Develop and track OKRs and conversion rates across the marketing and revenue funnels.
  • Optimise lead scoring, lead flow and cadences to increase conversion rates across marketing and sales.
  • Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
  • Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting and channel exploration.
  • Ensure marketing data cleanliness and completeness through data governance policies and management practices.
  • Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB) and expertise.
  • Collaborate with teams across marketing and throughout Canonical (Product, IS, Engineering, RevOps, Finance) to build data solutions to Go To Market problems.
  • Support execution excellence in the marketing team through training, tools and documentation.

What we are looking for in you

  • An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering , or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education years.
  • A strong analytical mindset with solid evidence of managing projects that drive commercial success.
  • Knowledge in advanced marketing analytics (media mix modelling, cohort analysis, attribution models ),  coding/scripting languages (Python, JS, etc), and databases (SQL, etc)
  • Exceptional management experience, leading analytical, creative professionals to excellence.
  • Experience in selecting, implementing and managing a leading edge martech stack preferably built on open source software.
  • A track record of building a culture of experimentation across the organisation.
  • Advanced web analytics and SEO practices across website and SAAS products.
  • Proven ability of collaborating with senior stakeholders across functions (sales, revenue operations, product, IS…)  to turn strategic business and product questions into impactful analytic projects.
  • Willingness to travel up to 2-4 times a year for internal events.

Additional skills of interest

  • Experience implementing ML generated predictive models for lead generation or customer retention purposes.

What we offer you

We consider geographical location, experience, and performance when shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven commission structure. We provide all team members with additional benefits, which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.

🏠Fully remote working environment - we’ve been working remotely since 2004!
📚Personal learning and development budget of 2,000 USD per annum
💰Annual compensation review
🏆Recognition rewards
🏝 Annual holiday leave
👶Parental Leave
🧑‍💼Employee Assistance Programme
🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’
✈️Priority Pass for travel and travel upgrades for long haul company events

About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004.​ Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

#LI-remote 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...

Universities around the world score degrees in different ways. Please indicate your result, or expected result if you are close to graduation, along with information about the grading system.

Select...
Select...
Select...

Please note that if you require any accommodation for travel that relates to a physical disability please do let us know during your hiring process and we will be happy to discuss your requirements further.

Select...
Select...

Please select your current location from the dropdown.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Canonical’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.