New

Marketing Team Lead

Home Based - Americas; Home based - EMEA

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder led, profitable and growing.

Marketers at Canonical are brand stewards and demand creators. They transform complex open-source technology into messages, stories, and strategies that shape the market understanding of our vision.  Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster.

We have a bias for action, focus efforts on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

Marketers at Canonical don’t just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers.

As an experienced marketer at Canonical, you’ll lead cross-disciplinary teams of product, partner, or sales professionals in your specific area, from establishing priorities and strategies with senior stakeholders to delivering on integrated campaigns. We are looking for both generalists who want to take ownership of a product portfolio or channel, and for specialists who can help the whole team excel in their domain of expertise.

Location: This is a globally remote role; you can be based in EMEA, APAC, or the Americas, depending on the team’s location. 

The role entails

You will take ownership of one of our core marketing tracks and lead both strategy and execution. You’ll ensure campaigns land, launches succeed, and adoption grows, while contributing to the broader go-to-market engine.

You will:

  • Lead GTM strategy and campaign execution in your functional area
  • Align with product, sales, content, and partner teams to deliver integrated plans
  • Shape messaging, positioning, and assets that resonate with customers
  • Design and run experiments to test your hypothesis
  • Drive major launches, marketing initiatives, and growth programs
  • Run reviews and retrospectives to improve performance and impact
  • Mentor colleagues, strengthen the function, and set high standards for delivery

What we are looking for in you

  • Strong written and verbal communication in English
  • Exceptional academic track record from high school and university
  • Proven experience in B2B marketing, ideally in software, SaaS, or open source
  • Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline
  • Fast adaptation to change and new technology adoption in marketing
  • A leader, growing and elevating others across the organization 
  • A solid eye for ROI and effective budget management
  • Ability to influence and align stakeholders across the organization
  • Excellent communication and storytelling skills for technical solutions
  • Skilled at managing complex projects and leading cross-functional teams
  • Comfortable using data to evaluate campaigns and refine strategy
  • Proactive, outcome-driven, and confident, operating independently at a global scale

Nice-to-have skills

  • Background in sales-led or ecosystem growth
  • Familiarity with ABM (Account-Based Marketing) approaches
  • Experience leading go-to-market efforts across a large product portfolio
  • Experience managing budgets, agencies, or external vendors
  • Understanding of open source communities and business models
  • Experience mentoring or leading junior marketers

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.  
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

🏠Fully remote working environment - we’ve been working remotely since 2004!

📚Personal learning and development budget of 2,000 USD per annum

💰Annual compensation review

🏆Recognition rewards

🏝 Annual holiday leave

👶Parental Leave

🧑‍💼Employee Assistance Programme

🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004.​ Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

#LI-remote 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...

Universities around the world score degrees in different ways. Please indicate your result, or expected result if you are close to graduation, along with information about the grading system.

Select...
Select...
Select...

Please note that if you require any accommodation for travel that relates to a physical disability, do let us know during your hiring process and we will be happy to discuss your requirements further.

Select...
Select...

Please select your current location from the dropdown.

Select...

We're focused specifically on the last ten years, and only the portion of that since you left undergrad university. If you graduated three years ago, just count the number of companies you have worked for in those three years. If you graduated 25 years ago, just count the companies in the last ten years.

If you worked for a company which was acquired or renamed, then please count that as one company not two. Don't count any university jobs or internships. If you have your own company or do private contracting work in addition to your employment, please count that as one company.

Select...

This information is being requested to help us maintain equal opportunities, best practices and comply with legal requirements. The submission of this information is entirely voluntary. The information you provide will not be used in our decision making and will not subject you to any adverse treatment.

Select...

This information is being requested to help us maintain equal opportunities, best practices and comply with legal requirements. The submission of this information is entirely voluntary. The information you provide will not be visible to, or used by, our decision makers, and will not subject you to any adverse treatment.

Select...

This information is being requested to help us maintain equal opportunities, best practices and comply with legal requirements. The submission of this information is entirely voluntary. The information you provide will not be visible to, or used by, our decision makers, and will not subject you to any adverse treatment.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Canonical’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.