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Product Strategy Analyst

South Jordan, UT

Product Strategy Analyst

Canopy, South Jordan, UT

 

About Us

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. 

We aim to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place a strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. 

Click here to see why our clients love Canopy.

Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!

 

The Opportunity

At Canopy, we’re building a platform that transforms the way accounting firms operate—and to do that, we need to make bold, informed decisions about where to invest.

We’re looking for a Product Strategy Analyst to join our Product team. In this role, you’ll focus on research, analysis, and proposal development that inform Canopy’s biggest strategic opportunities. Your insights will directly inform product direction, shape the customer experience, and identify high-impact opportunities across the firm lifecycle.

This is a hands-on, high-impact role where you'll partner closely with Product Managers, Designers, Engineers, and our Go-to-Market teams to ensure that new opportunities are grounded in strong data, clear business cases, and executable requirements.

What You’ll Do:

  • Conduct market and competitive research to uncover trends, gaps, and opportunities that inform Canopy’s future direction.
  • Develop data-backed business cases and proposals, including market sizing, ROI modeling, and adoption forecasts, to support executive decision-making.
  • Translate research into high-level requirements (product, security, compliance) that enable successful execution of new initiatives.
  • Evaluate potential partnerships and integrations, creating clear assessments of value, risks, and business impact.
  • Collaborate with Product Managers and UX researchers to validate assumptions with customers and turn insights into actionable requirements.
  • Communicate insights and recommendations through clear narratives and presentations, enabling executives and cross-functional teams to align quickly and take action.
  • Define and track success metrics post-launch to measure the impact of strategic initiatives and ensure business value is realized.

What We’re Looking For: 

  • 4+ years of experience in product strategy, product analysis, business strategy, or a related role.
  • Proven track record of delivering high-impact research that shapes product and business decisions.
  • Strong analytical skills with experience using data to build compelling business cases and recommendations.
  • Excellent communication and presentation skills, able to turn complex findings into crisp, executive-ready insights.
  • Familiarity with SaaS business models and the ability to connect research to product and business outcomes.
  • Comfortable navigating ambiguity and working independently on end-to-end research.
  • Strong cross-functional collaboration skills and ability to influence decisions across teams.
  • A sense of humor, empathy, confidence, and humility.
  • Hybrid schedule: M,W,F in office and T,Th optional remote

Bonus Points If You Have: 

  • Experience in the B2B fintech space and/or an accounting background.
  • Background in consulting, corporate strategy, or product analysis.
  • Bachelor’s Degree in Business, Computer Science, Accounting, or a related field.

We know many women do not apply for a job if they don't perfectly fit the description. We want you to apply anyway.

 

Why You Want to Work Here:

🌴 Flexible Paid Time Off - you’re actually encouraged to use, plus 10 company holidays! 

❤️‍🩹 Health Benefits - including Medical, Dental, and Vision and an HSA Match. 

💰 401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.

🧠 Mental Health -  all employees have access to Impact Suite & to our Employee Assistance Program (EAP).

👶 Paid New Parent Leave & Birthing Parent Leave - so you’re able to care for your little ones.

➕ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.

🌟 Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!

🥳 Company Events - including monthly company-wide meetings, summer parties, and more.

💡 ERG Committees - to plan initiatives around continuing education, community outreach, recruiting, onboarding, and more.

☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered. 

 

Our Values:

We approach our work every day with a few things in mind:

🔑 Own - we own this place! We focus on outcomes, holding ourselves & each other accountable.

🏆 Win - we win by delighting our customers with the very best products and services.

👍 Do Good - we work hard to be good people!

💡 Embrace Curiosity & Candor - we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

 

To learn more about us & our values, click here.

 

Interviewing @ Canopy:

Application processes can be a little stressful. Here are the stages of a typical interview process at Canopy:

  • Once your application is received, we will review it and get back to you if we feel like it’s a mutual fit! 
  • 20-minute phone call with the People Team
  • 45-60-minute video or in-person interview with the Hiring Manager
  • 1-3 rounds of interviews, depending on the role
  • Final Interview

Interview processes can vary depending on the role. The People Team will give you a role-specific overview of the process during your first phone call. 

Remember: This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviews—our hiring teams will always make sure to save time for questions at the end! 

 

Canopy is an equal-opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status, or veteran status.

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