Vice President of Marketing

Overview 

Carbon Direct is seeking a strategic, commercially-minded leader to drive our marketing efforts—going beyond the standard playbook. As VP of Marketing, you will shape how the market understands who we are and what we do, using marketing as a tool to advance Carbon Direct’s broader objectives.

This role requires a clear, independent thinker who can translate complex decarbonization science and solutions into compelling, market-relevant messaging. You will oversee brand positioning, content marketing, product marketing, events, and demand generation, ensuring that every initiative aligns with business priorities and commercial realities.

The ideal candidate is not just an expert in marketing but a strategic partner with a deep background in climate and who can assess what will and won’t work in this evolving sector. You will collaborate closely with our client engagement, policy, science, supply, and software teams to ensure our marketing efforts are deeply integrated with Carbon Direct’s mission and growth strategy.

If you’re a dynamic, adaptable leader who sees marketing as a means to drive impact, we’d love to hear from you.

Responsibilities 

Marketing Strategy & Leadership

• Develop and execute a comprehensive, creative marketing strategy that aligns with Carbon Direct’s mission and commercial objectives, maximizing the value of marketing for business growth.
• Own the annual marketing plan, securing buy-in from executive leadership and ensuring it remains adaptable to market dynamics and company priorities. 
• Lead and mentor a high-performing marketing team across brand, content, events, and product marketing, fostering a culture of creativity, strategic thinking, and commercial impact.

Brand & Thought Leadership

• Advance Carbon Direct as the leading voice in carbon management, positioning the company as a trusted, science-driven authority and ensuring that our expertise resonates with the right audiences.
• Drive dissemination of high-quality thought leadership content, reports, and industry insights that not only educate key stakeholders but drive commercial engagement and market influence.
• Ensure brand consistency and messaging alignment across all touchpoints while maintaining flexibility to evolve with the business.

Content & Product Marketing

• Craft a market-relevant content strategy to deliver compelling white papers, blogs, reports, and case studies–translating complex decarbonization solutions into clear, actionable insights for enterprises, policymakers, and other key stakeholders.
• Collaborate with all teams to tailor product positioning for Carbon Direct’s services and technology solutions, ensuring alignment with existing and forecasted market demand.

Demand Generation & Growth

• Develop and execute market-informed, strategic marketing campaigns that drive awareness, engagement, and conversion—ensuring all efforts are aligned with business objectives and emerging opportunities.
• Build and optimize data-driven performance marketing initiatives, tracking key KPIs to ensure commercial impact and continuous improvement.
• Partner closely with client engagement leadership to drive pipeline growth, enhance lead nurturing, and ensure marketing efforts translate into measurable business outcomes.

Events & PR

• Elevate Carbon Direct’s presence by building out a proactive, strategic PR approach that positions the company as a trusted authority in carbon management, building on the content generated from across the organization.
• Develop and execute a cohesive events strategy to ensure our participation in key industry discussions is intentional, high-impact, and aligned with business objectives.
• Drive thought leadership by securing speaking opportunities, media placements, and strategic collaborations that amplify our expertise and influence.
• Represent Carbon Direct at conferences, industry panels, and climate policy discussions—not just as a participant but as a key voice shaping the conversation.

Qualifications

• Extensive experience in management consulting, strategic marketing, or go-to-market leadership, ideally within climate, sustainability, carbon markets, or a related field.
• Deep understanding of climate and carbon management landscapes, with the ability to translate complex technical and policy topics into compelling, market-relevant narratives.
• Proven ability to develop and execute strategic, commercially driven marketing initiatives that align with business objectives and market realities.
• Strong executive presence with exceptional storytelling, writing, and communication skills, capable of engaging senior stakeholders across industries and policy.
• A data-driven, analytical approach to marketing strategy, performance measurement, and optimization.
• Demonstrated success in advising executives, collaborating cross-functionally, and influencing decision-making across science, client engagement, product, and policy teams.
• Experience leading and mentoring high-performing teams, fostering a culture of strategic thinking, adaptability, and commercial impact.

Salary Range

$175,000-$285,000