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Senior Media Planner- Programmatic

Minneapolis (hybrid or remote)

What We Believe

We believe that when the best of strategy and creativity come together, brands stand apart.

 

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

 

What’s In It for You*

  • Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
  • We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
  • A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
  • Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

*Please note that these benefits only apply to full time roles

 

The Programmatic Senior Media Planner is responsible for developing and managing the implementation of Media plans. This role is also responsible for the administration, financial management, reporting and optimization recommendations/ implementation.  Other responsibilities include development of POVs based on media valuation, budget tracking and management, and maintaining good vendor relationships

In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.

 

Areas of Focus:

Disciplined Business Leader

  • Decisive and insightful in forming strategies to meet client objectives
  • Demonstrates thorough understanding of client business and how to achieve results
  • Understands client objectives, resources, and pros/cons of approaches to address them
  • Fulfills role on team seamlessly, working and managing with urgency
  • Demonstrates initiative to learn business planning from supervisors

Media Innovator

  • Applies industry change in evolving approach for client business
  • Proactively seeks to redefine status quo with media partners and clients
  • Leverages insights regarding target consumer and media's role in communications
  • Teaches media concepts, application, and Media philosophy to reports
  • Proactively measures activity to continually improve client results
  • Demonstrates initiative to learn systems and resources of department and agency

Team Player

  • Effectively manages internal relationships in and across departments
  • Effectively manages a team to ensure work is high quality and on time
  • Develops positive working relationships with outside vendors
  • Maintains a professional, can-do attitude at all times
  • Demonstrates initiative and ability to lead projects
  • Fosters trust among supervisors and ability to take on more responsibility
  • Maintains effective communication, responding quickly and accurately
  • Contributes to a positive departmental and agency culture

 

Qualifications/Traits:

  1. Education:
    • A bachelor’s degree in a related field. 
  1. Skills and Experience:
    • A minimum of 4-5 years of data driven or programmatic media planning and program management experience (current title should be Media Planner or greater).
    • Digital experience required.
    • Solid background working with traditional media planning/buying within an agency environment.
    • Experience managing multiple clients, multiple departmental teams.
    • Exposure to planning all media channels, both nationally and locally.
    • Exposure and experience with core planning tools and systems.
    • Strong mathematical abilities required.
    • Strong experience delivering programs from hypothetical to flawless real world execution is a requirement.  
    • Strong negotiation skills and multi-media integrated packages experience.
    • Demonstrated proficiency in multiple forms of digital delivery such as online display, mobile and search.  
    • Well versed in ad serving, behavioral targeting, media and analytics.

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $65,000-75,000 annually

 

 

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