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Group Media Director - Video Investment

Minneapolis (hybrid or remote)

What We Believe

We believe that when the best of strategy and creativity come together, brands stand apart.

 

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

 

What’s In It for You*

  • Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
  • We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
  • A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
  • Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

*Please note that these benefits only apply to full time roles

 

What You’ll Do
As the Group Media Director specializing in Video Investment, you’ll operate as an in-house expert, navigating the evolving video landscape for one of our largest clients. You’ll collaborate closely with cross-functional teams to translate strategic objectives into cutting-edge video investment plans that drive measurable business outcomes. This individual will create, nurture and maintain relationships with key and core media partners. You’ll also foster strong client partnerships and inspire agency-wide expertise in video media.

 

Key Responsibilities

  • Lead high-level video investment strategy for a key client, with responsibility for both media planning and buying efforts. This individual will leverage data-driven insights and market research to craft innovative, results-focused strategies.
  • Maintain a deep, current knowledge of the video ecosystem, including national linear TV, streaming platforms, addressable TV, and emerging video channels. Regularly engage with media partners to understand their offerings and audiences, aligning to client objectives and goals.
  • Cultivate and nurture strong relationships with media partners to secure advantageous opportunities and insights.
  • Develop and implement operational processes ensuring flawless execution, efficiency, and scalability in video investment campaigns.
  • Collaborate with internal trade desk and Search teams to integrate video efforts across platforms, ensuring seamless communication and knowledge sharing throughout the campaign lifecycle.
  • Champion a culture of continuous learning by sharing video media expertise agency-wide, mentoring team members, and elevating collective skillsets.

 

Qualifications

  • Experience: 10+ years of leadership experience in video media planning and buying, preferably within an agency setting or media-focused environment.
  • Expertise: Deep passion for and understanding of the dynamic video landscape, with proven success adapting to and leading through rapid industry changes.
  • Communication: Exceptional interpersonal and communication skills, adept at collaborating with diverse teams and managing client relationships with diplomacy and professionalism.
  • Leadership: Demonstrated ability to coach, mentor, and inspire teams to develop analytic and strategic planning skills.
  • Flexibility: Comfortable navigating challenges and shifting priorities with agility and a solutions-oriented mindset.
  • Travel: Willingness to travel as necessary to support client engagements and industry events.

 

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $120,000-145,000 annually

 

 

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