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Temp Opportunity: Associate Media Director/Programmatic

Minneapolis

What We Believe

Carmichael Lynch is an integrated creative agency built on the belief that the strongest brands are brave enough to define their true purpose. Since 1962, we’ve helped clients uncover their singular brand truth and turn it into work that can’t be ignored. It’s the hard work of simple—ideas strengthened through integration, where disciplines converge and diverge seamlessly around one compelling truth to cut through clutter and drive real business impact.

 

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

 

What’s In It for You*

  • Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
  • We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
  • A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
  • Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k, PTO (vacation/sick time) allowance, maternity leave, parental leave, paid company holidays, Family Building Benefit (adoption, surrogacy benefit), and much more.

*Please note that these benefits only apply to full time roles

 

*Please note: This is a temporary assignment (approximately 3 months, Feb-April)

 

Role:

We are currently seeking an Associate Media Director, with a focus on Programmatic and Data Driven campaigns.

The Associate Media Director is responsible for the daily management of assigned accounts and media teams.  This role oversees the development, presentation, implementation and optimization of the Media strategy within the framework of the overall plan. This role is the key facilitator of cross-functional collaboration within the agency.

In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.

 

Essential Functions/Principal Accountabilities of the Job:

  1. Day-to-day responsibilities of the Associate Media Director include but are not limited to:

 

  • Dynamic Business Leader
  • Helps craft client objectives based on business and marketing knowledge
  • Demonstrates thorough understanding of client business and how to achieve results
  • Builds options to address objectives, works with internal teams to bring to life
  • Manages team effectively toward a single-minded goal
  • Demonstrates clear understanding of trade-offs that influence media decisions

 

  • Media Visionary
  • Champions innovation and change in evolving approach for client business
  • Proactively seeks to redefine status quo with media partners and clients
  • Leverages insights regarding target consumer and media's role in communications
  • Creates expectation of innovation and collaboration on team
  • Proactively measures activity to continually improve client results

 

  • Team Leader
  • Effectively manages client, vendor, and internal relationships in and across departments
  • Effectively manages a team to ensure work is high quality and on time
  • Leverages working relationships with outside vendors toward client benefits
  • Maintains a professional, can-do attitude at all times
  • Instills and rewards initiative among reports
  • Provides professional and discipline mentorship to grow career of reports
  • Maintains effective communication-- effectively managing up, across, and down
  • Contributes to a positive departmental and agency culture

Note: These are the major functions and accountabilities required of the position and are the predominant criteria by which performance will be assessed.  OTHER DUTIES AS ASSIGNED.

 

Working Relationships, Autonomy, and Supervision:

The Associate Media Director must interact regularly, and collaborate effectively with the all personnel of the Agency.

The Associate Media Director will participate in the resolution of external client issues.

Work direction is from: Group Media Director.

 

Required Qualifications, Experience & Knowledge: 

  1. Education:
    1. A bachelor’s degree in a related field.  
  1. Skills and Experience :
    1. 8-10 years in media department (current title should be Supervisor level or greater).
    2. Digital experience preferred.
    3. Data driven and programmatic media experience, hands-on keyboard experience with DSPs.
    4. Experience with third party verification (e.g. Ad Fraud) and performance optimization preferred.
    5. Strong mathematical abilities required. 
    6. Local market planning/buying exposure a plus.
    7. Strong background working with traditional media planning/buying within an agency environment.
    8. Experience managing multiple clients, multiple departmental teams.
    9. Exposure and experience with business analytics.
    10. Experience in personnel administration, staffing, recruitment, and training.
    11. Strong experience delivering programs from hypothetical to flawless real world execution is a requirement.  
    12. Strong negotiation skills and multi-media integrated packages experience.
  1. Competencies (characteristics and work style) select 8-12 of the most important competencies:
    1. Strong attention to detail;
    2. Strong collaboration skills;
    3. Ability to handle multiple tasks;
    4. Superior communication skills;
    5. Strong verbal and written presentation skills;
    6. Passionate and professional;
    7. Authentic team player;
    8. Strong respect of the creative process and product;
    9. Ability to contribute unique and original thinking and solutions;
    10. Active listener;
    11. Ability to manage and prioritize personal workload effectively;
    12. Results-oriented, with a commitment to accountability;
    13. Strength in dealing with change;
    14. Approachability;
    15. Ability to manage up well; and
    16. Conveys integrity and trust.

 

 

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