Content Design Lead

About Carrot:

Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. Trusted by many of the world’s leading multinational employers, health plans, and health systems, Carrot’s proven clinical program delivers exceptional outcomes and experiences for members and industry-leading cost-savings for employers. Its award-winning products serve all populations, from preconception care through pregnancy, IVF, male factor infertility, adoption, gestational carrier care, and menopause. Carrot offers localized support in over 170 countries and 25 languages. With a comprehensive program that prioritizes clinical excellence and human-centered care, Carrot supports members and their families through many of the most meaningful moments of their lives. Learn more at get-carrot.com.

The Role:

The Product team at Carrot is seeking a Content Design Lead to help shape mobile experiences focused on helping people improve their fertility and hormonal health.

This role is a hands-on opportunity for an expert practitioner who thrives in early-stage product development and who is adept at working across domains and levels. In a given week, you might define and write the many states of a complex interaction, experiment with new variables for an LLM prompt, present product ideas to cross-functional leaders, give feedback on design system iterations, and synthesize input from clinical partners.

We're looking for someone who moves toward ambiguity with excitement, asks "why" before "what,” and brings rigor and clarity to everything they touch. You approach novel problems with a spirit of experimentation and rapid iteration. You know that content design is a constitutionally strategic practice, and that interface is only the tip of the UX iceberg.

In this role, you will: 

• Partner with a product designer to co-lead development of intuitive, compelling mobile experiences that drive repeat engagement and healthy habit building
• Collaborate closely with product managers and engineers from concept to launch
• Deeply understand complex problems for our customers, members, and internal teams, and propose solutions that meet business goals, technical constraints, and user needs
• Develop and refine LLM prompts that improve personalization and efficacy
• Conduct research, using qualitative and quantitative insights to drive strategy and design decisions
• Define, design, and steward interactions, IA, language, and concepts that scale and cohere across a complex ecosystem
• Seek and provide feedback through design critiques, engineering reviews, and workshops
• Build consensus and maintain alignment with stakeholders and leadership via collaboration, influencing, storytelling, and formal presentations
• Nurture relationships across the organization to uphold and further develop content design and UX’s positions as foundational strategic disciplines
• Help shape our team’s culture, process, and future
• Advocate for users through the entire product development process

 

The Team:

Carrot's Content Design team works collaboratively to iterate on a rapidly evolving platform and service. You'll report to the Senior UX Strategist and work closely with a product design partner, a product manager, engineers, other designers, and cross-functional teams.

 

Minimum Qualifications: 

• 7+ years of professional experience in product content design and strategy
• Portfolio that highlights systems thinking, problem-solving, exceptional writing, cross-functional collaboration, and measurable impact in a product context
• Experience conducting user research and translating insights into product solutions
• Highly developed sense of ownership and accountability
• Ability to build consensus, drive alignment, and influence leaders in a dynamic, cross-functional environment
• Talent for prioritization, trade-off negotiation, and pivoting as work evolves
• Experience with design tools (e.g., Figma), CMSes, and user research platforms

 

Preferred Qualifications:

• Experience in behavior change
• Experience with 0-1 product development and/or early-stage companies
• Experience presenting to and working with senior business leaders
• Experience building mobile experiences that drive repeat engagement
• Experience with or deep interest in AI and prompting
• Success working with/on multi-disciplinary product teams
• Experience with health tech, women's health, and/or fertility
• Familiarity with localization and strategic considerations for a global audience
• Experience founding or substantively scaling content design practices
• Experience with conversational design
• Familiarity with accessibility standards and inclusive content practices
• Appetite for continuous growth and feedback, as well as a developed talent for mentoring others

 

Compensation: 

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $145,000-$175,000.  Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience. 

Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com

Why Carrot?

Carrot has received national and international recognition for its pioneering work, including Fast Company's Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.