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Director of Demand Generation

San Francisco, CA

The Company You’ll Join

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

For more information about our offices and culture, check out our Carta careers page.

The Team You'll Work With

This role will lead a team of campaign and performance marketers, reporting through the Demand Generation Team. 

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Director of Demand Generartion, you’ll work to: 

  • Lead the development and execution of multi-channel marketing campaigns across all of Carta’s business units and audience segments
  • Work with the product marketing and customer marketing teams to ensure campaigns align with the product roadmap and meet customer needs.
  • Lead, manage, and mentor a team of campaign marketers.
  • Collaborate with Sales, Product, Marketing Operations, Business Operations, and Customer Success teams to ensure that initiatives for both Corp and VCPE segments are aligned with product, sales goals, and customer feedback.
  • Leverage data analytics to measure campaign performance, make informed decisions on optimization, and share performance insights with stakeholders
  • Work with Program Managers to allocate resources efficiently and prioritize tasks across different campaigns to maximize impact and achieve optimal delivery timelines.
  • Ensure that Campaign Managers are meeting campaign deadlines and milestones.
  • Work closely with Campaign and Program Managers to track the performance of demand gen campaigns for both Corp and VCPE audiences. This includes monitoring lead quality, engagement, conversion rates, and pipeline progress.
  • Partner with Customer Marketing and Product Marketing to build audience journey maps to inform campaign strategy, content, and messaging.
  • Work with Marketing Operations and Sales Enablement to ensure sellers are aware of and integrated into marketing efforts relevant to their accounts.
  • Leverage ZoomInfo Marketing OS to build ABM programs that scale across priority audiences, leveraging learnings from early pilots. Use A/B testing, customer insights, and marketing automation tools to optimize lead generation, nurturing, and conversion processes.
  • Track and report on business metrics and KPIs  such as lead generation, churn rate, account growth, and ROI.
  • Collaborate with the brand, content and design teams to ensure campaigns are aligned with Carta’s messaging.
  • Develop and manage campaign budgets, ensuring that campaigns are delivered on time and within budget.
  • Develop strategies for upselling and cross-selling existing customers to increase revenue and retention, in partnership with Customer Marketing

About You

  • A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience 
  • 7-10 years of experience in B2B demand generation and campaign management with at least 4 years experience leading a campaigns or demand gen function
  • Experience architecting complex, multi-channel campaigns with measurable impact to pipeline
  • Proficient in full funnel awareness and demand generation strategies including trigger-based workflows and automated sequences
  • Familiar with Ad networks, Marketing Automation and Attribution tools (Google Ads, Bing, Marketo Measure, Bizible, Salesforce)
  • Expert at navigating and using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)
  • Previous experience driving return on ad spend on multi-product, global performance marketing budgets
  • Demonstrated success rolling out methodologies and processes to analyze, report on, and optimize campaign performance
  • Strong understanding of ABM Platforms and DSPs such as ZoomInfo or similar
  • BA required
  • SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally  to challenge the status quo; working towards a common goal of creating more owners in the private markets. 

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our expected cash compensation (salary + commission if applicable) range for this role is: $195,750 - $261,000 in San Francisco, CA. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures:

  • We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. 
  • Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
  • Interested in data privacy? Check out our policies on Privacy and CA Candidate Privacy.
  • Please note that all official communications from us will come from an @carta.com or @carta-external.com domain.

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