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Product Marketing Manager

London, England

The Company You’ll Join

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital. 

For more information about our offices and culture, check out our Carta careers page.

The Problems You’ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. This role as a Demand Generation Marketing Manager will support our Fund Administration team.

Carta’s Fund Admin business line is creating the new operating system for venture funds. From Fund Administration to SPV formation to capital call lines, we are modernizing the venture stack for emerging fund managers and established firms.

We need a demand generation leader who can help us strategize and execute bespoke campaigns to drive top of funnel volume and campaigns that make Carta the de facto solution for fund managers of all types and sizes.

In this role as a Fund Administration Demand Generation Marketing Manager, you’ll work to:

  • Own the successful launch and execution of go-to-market plans to help us hit our quarterly/annual growth targets, in partnership with marketing counterparts and sales leadership
  • Collaborate with Sales, Product, and all parts of Marketing to iterate on messaging and identify our target audience
  • Elevate Carta's brand as a thought leader by refining the content strategy to produce high-performing assets for an investor audience
  • Localise positioning and assets for UK/Europe (tone of voice, proof points, structures, where relevant), and ensure GDPR compliance in paid and lifecycle programs
  • Continuously experiment with tactics and channels to identify new areas of opportunity for our Fund Admin business
  • Work with our Business Development team on events, both Carta hosted and alongside our industry partners
  • Measure and communicate results, successes, opportunities, learnings, and improvements on a diverse range of initiatives in a clear, simple, and engaging manner to senior leadership
  • Research, develop, and execute targeted ABM campaigns to increase our net-new enterprise signups
  • Establish Carta’s fund admin software and services as a legitimate offering for institutional investors and private funds in Europe

The Team You’ll Work With

You’ll be joining our London-based marketing team who are responsible for growing the Carta brand across Europe. We're a small but active team who support a range of stakeholders across the business. We love sharing the Carta story and we're always challenging ourselves with finding new ways to achieve our goals.

The team reports up into the UK business unit, but we work closely with the US marketing team on global campaigns and we have the benefit of being able to get support on everything from paid campaigns, design, content and web projects. We have some ambitious plans as we grow our offering in the coming years, making it the perfect time to join if you're passionate about experimenting, learning and pushing boundaries.

About You

A successful Product Marketing Manager for this role would likely have:

  • 3+ years of experience in product marketing, with exposure to broader marketing functions.
  • Preferably, SaaS fintech experience and/or product marketing experience at companies that served venture capital or private equity audiences.
  • A collaborative, adaptable approach suited to fast-paced, ever-evolving environments.
  • The curiosity and tenacity to quickly become a product and domain expert.
  • An ability to influence individuals across the business, from senior leadership to sales representatives.
  • Excellent communication skills. You’ll need to collaborate effectively with diverse teams and stakeholders to drive progress and deliver results cross-functionally.

Disclosures:

  • We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email. 
  • Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
  • For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
  • Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.

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