Marketing Specialist

ABOUT CASA

Casa is the secure home for your bitcoin. We’re the leading provider of Bitcoin self-custody solutions, the ultimate blend of security, privacy, and control. Our team combines deep security expertise, human-focused design, and exceptional customer service to empower our clients and build lifelong relationships. 

THE ROLE

This role is for a bitcoiner who can write, create and ship. It is for someone who loves jumping into a bit of everything, including storytelling, campaigns, content, and whatever else helps people understand why securing their Bitcoin matters. You'll figure things out, pitch ideas constantly, and move fast. You'll work closely with a small team, translate technical concepts into content people actually want to read, and stay on top of what's happening in Bitcoin. If you're curious, operationally strong, and energized by autonomy rather than intimidated by it, this is for you.

Salary: $70,000-85,000 USD (US & Canada applicants)*

WHAT YOU'LL DO

• Own and manage Casa's social media presence across all channels, including content calendar development, ideation and day-to-day execution
• Share stories, updates, and helpful content across social, email, blog, YouTube and other channels
• Write and publish compelling content (guides, articles, landing pages, social posts, emails) that converts
• Assist in planning and executing onsite events to grow brand awareness and community engagement
• Assist in community-building efforts to grow our audience and presence
• Work with the product and engineering teams to take complicated security ideas and turn them into something clear and approachable
• Run marketing experiments and iterate based on what resonates with our audience
• Help launch new features and products by pulling together messaging, content, and simple campaigns that get people excited.
• Keep an eye on what’s working (and what’s not), then adjust our approach based on real results
• Deeply understand our product and users in order to draft compelling content
• Handle day-to-day marketing tasks like updating the website and coordinating with partners
• Stay plugged into what’s happening in Bitcoin and security so our voice stays relevant, trustworthy, and genuinely helpful.

WHO YOU ARE

• 3+ years of marketing experience in a SaaS environment, with a strong preference for candidates who have worked directly with fintechs, neobanks or crypto
• Deep interest and understanding of bitcoin 
• AI-native workflow: You've integrated with AI tools into how you actually work (drafting, brainstorming, researching, iterating) and you're always experimenting with new ways to leverage them
• Proficient with visual design programs such as Adobe Photoshop, Illustrator, Element 3D, etc.
• Strong writer with excellent written and verbal communication skills
• Social media savvy with demonstrated success in planning and executing social media strategies.
• Proficiency with marketing automation and CRM systems (e.g: HubSpot) for automation, analytics and campaign management.
• A keen eye for design, including experience creating or overseeing visual content for digital marketing
• A natural talent for uncovering the why behind customer buying decisions
• Familiarity with marketing analytics tools (e.g: GA4, Mixpanel)
• Curious, adaptable and detail-oriented
• Experience taking ideas from concept to completion
• Experience working in fast-paced environments

WHY CASA?

At Casa, our mission is empowering individuals to secure their digital sovereignty, and we empower our employees to do their best work. 

• Ownership. Bitcoin is the beginning of a future you can truly own, and at Casa, everyone has a role. We offer equity opportunities so our employees can benefit from what we are building together. 
• Community. Inclusivity is important to us. We value each other and our contributions. Our team, known as the Casa Space Fleet, brings out the best in everyone while having plenty of fun along the way.
• Rest and Relaxation. We believe in the power of personal time, so we offer as much flexible time as you need. We encourage you to take at least 3 weeks off a year. 
• Health Benefits. We provide medical coverage with FSA options, dental, vision, and access to mental health providers.
• Setup for Remote Success. Our team is both decentralized and effective. We reimburse up to $400 for anything you need to set up your home office. 
• Investment Avenues. We partner with resources so you can invest a portion of your paycheck in bitcoin, and we also have the more traditional 401(k) option. 
• Maternity/Paternity Leave. We provide 12 weeks for maternity / 4 weeks for paternity.

*As Casa is a fully remote company hiring candidates around the world, our perks and benefit packages may adjust based on your location

Casa is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or other legally protected status.