Social Planner / Strategist (Freelance)

CASE is seeking a strategic, results-driven Social Planner / Strategist to craft impactful social media strategies that drive brand awareness, engagement, and conversions. You’ll bring strong research, insight, and creativity to develop and execute campaigns, collaborate with cross-functional teams, and stay ahead of social and digital trends. The ideal candidate is a problem-solver with a passion for brand growth and a deep understanding of social media dynamics.

As a CASE Social Planner / Strategist, you will: 

• Develop in-depth understanding of clients' brands and objectives to craft effective social media and digital marketing strategies that boost brand awareness, engagement, and conversions.
• Conduct research on consumer behavior, brand positioning, trends, and competitor analysis to inform strategies.
• Extract key insights to guide strategy and campaign development.
• Create comprehensive social strategies and playbooks, including goals, consumer profiles, content plans, KPIs, and community engagement guidelines.
• Collaborate on social-first campaign concepts for brand and product launches, analyzing performance and suggesting optimization strategies.
• Oversee the creation of social-first content and assets.
• Lead strategy sessions, workshops, and brainstorming sessions with account and creative teams.
• Strategically plan daily social asset placements each month across various social channels, demonstrating an understanding of the unique value each platform brings to the brand and its community.
• Stay updated on social and digital trends, sharing insights with the team and clients.

DESIRED QUALIFICATIONS

• 2+ years of experience in social media strategy for beauty or fashion brands
• Stay up-to-date on social and digital trends, sharing insights with the team and clients.
• Experience with research and insights, strategy, positioning, channel / comms planning, execution and analytics
• Excellent oral and written communication skills
• Able to successfully manage multiple priorities and projects in a fast-paced environment
• Fluent in InDesign, Keynote, and spreadsheets
• Positive attitude, excellent communication and problem- solving skills, and a desire to work hard and have fun

ABOUT CASE

We are an integrated branding agency with a talented, highly-collaborative (and really nice) 40-person team that combines WFH with IRL 3 days per week in a beautiful, light-filled office in Soho, NYC or our satellite co-working space in Hollywood, CA. Since 2004, we’ve partnered strategically with global companies like The Shiseido Group, The Estée Lauder Companies, and e.l.f. Beauty, as well as social-first start-ups like OUAI, Summer Fridays, and Keys Soulcare to define and articulate their brands, and engage consumers around the world. Learn more at caseagency.com