Job Application for Product Line Manager at CASETiFY

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Purpose of Position

The Product Line Manager is responsible for growing their respective product category/collection business through providing definition/ownership of consumer and market insights and competitive positioning and while collaborating closely with cross-functional teams to ensure alignment with product objectives and business goals. They will operate at the intersection of product collection merchandising, design, technical feasibility and business and market objectives. Key responsibilities include expertise in consumer and market trends, global line planning, deep knowledge of the product, execution of product milestone meetings, management of sales achievement product margins and ultimately SKU efficacy across their business corresponding line.

Job Description

Product Strategy and Planning

Conducting market research and competitive analysis to understand market trends and opportunities to develop their product line and overall business
Utilizing provided sales forecasts to define sku projections by channel/region/season in achievement of overall business objectives
Provide seasonal line architecture and seasonal briefs to product designers & developers

Line Management and Merchandising:

Optimizing the product assortment and ensuring an appropriate balance of core, seasonal, and innovation SKUs
Analyzing sales data, trends, and consumer insights to inform line planning
Determining product pricing and placement within the retail/digital channels
Aligning merchandising strategies with broader brand and channel initiatives

Marketing Guidance & Collaboration:

Provide guidance on marketing briefs and creative development for product marketing initiatives, social media campaigns, and collaboration projects.
Collaborate with Visual Merchandising (VM) and Store Design teams to create impactful in-store experiences that resonate with the product identity and values.

Cross-functional Collaboration & Communication:

Foster strong relationships and collaboration with cross-functional teams, ensuring clarity of product requirements, timelines, and objectives.
Proactively engage with design, marketing, sales, operations, and finance teams to align on product strategies, go-to-market plans, and performance targets
Provide consumer insights, category data, and financial projections to inform decision-making across the organization
Foster a spirit of partnership and shared accountability to drive execution excellence

Key Performance Metrics:

Sales growth
IMU product margin
Product delivery date achievement
Customer satisfaction
Product consistency and alignment across all consumer touchpoints

Requirement

Bachelor's or Master's degree in Business, Marketing, or a product related field
At least 4 years' experience in product related role
International experience is a must
Strong business acumen
Proven track record of collaborating effectively with cross-functional teams and aligning product strategies with business objectives
Strong analytical, strategic thinking, and problem-solving skills
Familiarity with agile methodologies, product development processes, and project management tools
Excellent communication, presentation, and interpersonal skills, with the ability to influence and align stakeholders around category-specific priorities

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Product Line Manager

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