Job Application for (Assistant) Visual Merchandising Manager at CASETiFY

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 25+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

The (Assistant) Visual Merchandising Manager is responsible for creating and executing the visual merchandising strategy for physical retail stores globally. This role requires a data-driven approach to strategy and planning, ensuring alignment with consumer shopping behaviours, product and marketing strategies, store architecture, and e-commerce initiatives.
The manager will act as a key representative of Retail within the GTM process, collaborating with cross-functional teams to ensure consistent and on-time product launches in accordance with brand standards across all stores.

Job Description

Develop and implement a data-driven visual merchandising planning strategy that aligns with consumer shopping behaviours, product and marketing strategies, and store architecture.
Use sales data and other relevant metrics to evaluate and refine visual merchandising strategies continuously.
Serve as a key representative of Retail within the GTM process, collaborating with teams such as, but not limited to Product Development, Marketing, Retail Creative, E-commerce, and BD to ensure all elements of execution are planned, communicated, and received on time.
Create detailed and actionable directives for monthly collection launches and quarterly VM directives, ensuring clarity and consistency in execution across global retail locations.
Work with regional operations teams to localize and execute global directives. Review and evaluate planning methods using store photos, store visits, or virtual walkthroughs with regional teams.
Ensure VM planning is based on past results and that displays are evaluated and adjusted as necessary based on data. Offer solutions and alternatives when results differ from expectations.
Drive creative problem solving and process improvement to enhance the customer journey and sales results through visual elements.
Develop new store concepts, fixtures, and merchandise displays in collaboration with the store design Retail Creative team to improve store productivity and the customer shopping experience.
Develop zoning plans for new and existing stores, considering sales trends and customer characteristics in collaboration with the Retail Operations Manager and Director.
Understand the overall launch digital strategy and identify opportunities to align or differentiate to deliver the most positive customer experience within physical retail.

Requirement

Degree or diploma holder in a design-related discipline.
10+ years of professional experience, with 5+ years in a leadership capacity in global and/or regional retail visual merchandising. Candidate with less experience would be considered for Assistant Manager position.
Proven ability to devise, plan, and manage visual merchandising and strategy for maximum impact and sales.
Experience in data analysis to understand customer journey and planning.
Excellent collaboration and communication skills to work effectively with cross-functional teams.
Proficiency in using operational, communication, and leadership skills in fast-paced environments with a track record of professional and business success.
Ability to motivate, drive change, and lead effectively in a fast-paced environment.
Experience in project management, e-commerce, or consumer products is advantageous.
Strategic, resourceful, organized, collaborative, and results-oriented.
Passion for technology, fashion, lifestyle brands, and people.
Proficient in analytical tools, such as Excel, and reporting/BI tools.
Proficient in verbal and written English.
Ability to travel as needed for store visits and evaluations.

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

(Assistant) Visual Merchandising Manager

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