Sr.Creative Manager (Growth Marketing) - Based in Shenzhen

Purpose of Position

• CASETiFY is currently recruiting a dynamic Creative Manager to lead the creative excellence in our brand marketing campaigns. 
• This role will collaborate closely with Product Marketing, Global Partnerships, and the Creative Team to produce visually impactful content that strengthens our brand impact and meets ambitious business objectives.

Job Description

• Develop and implement creative strategies that align with the overall marketing objectives and target audience.
• Act as the team leader on all assigned projects, maintaining communications with appropriate agency and team personnel to ensure positive workflow, escalating exceptions and issues as required.
• Champion internal systems for higher productivity working.
• Manage and provide creative direction to internal and external creative teams, including designers, copywriters, videographers, and other creative professionals.
• Oversee the development and production of various marketing assets, such as digital advertisements, print materials, website content, videos, social media graphics, and more.
• Ensure consistency and brand adherence across all marketing creative elements.
• Review and approve creative concepts, storyboards, designs, and copy to ensure they meet brand guidelines and campaign objectives.
• Collaborate with marketing analytics teams to evaluate the effectiveness of creative assets and campaigns and make data-driven recommendations for optimization.
• Plan and manage team capacity, considering project priorities and freelance availability.
• Allocate resources before project kickoff and balance workloads as project timelines and scope change.
• Conduct regular performance evaluations of creative team members and provide constructive feedback for their professional development.
• Manage communication with key stakeholders and monitor staffing against project deadlines and budgets.

Requirement

• 8+ years in a creative agency or production studio, preferably campaign-focused.
• Proficiency in Adobe Creative Suite, Figma, and other graphic applications.
• Strong leadership capabilities and a proven track record of guiding creative staff.
• Bachelor’s Degree in Marketing, Design, Communications, or a related field.
• Excellent written, verbal, and visual communication skills.
• Ability to work efficiently in a high-pressure, fast-paced, deadline-driven environment