Job Application for Senior Performance Marketing Manager (UK market) at CASETiFY

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Purpose of Position

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most. We are the community platform for creativity and self-expression.
We are seeking an experienced and entrepreneurial Growth/Performance Marketing lead to drive and optimize our company's digital marketing efforts in the UK. The ideal candidate will have a proven track record of creating and executing successful performance marketing campaigns across various channels.
As the Performance Marketing Manager, you will be responsible for strategizing, implementing, and analyzing campaigns to maximize ROI and drive growth for our UK business.
The ideal candidate will hit the ground running, thrive in a fast paced environment and be detail-oriented. They must be a self-starter and a team player with the ability to quickly identify areas of opportunity to create procedures that increase efficiencies, scalability and effectiveness.

Job Description

Plan, execute, and optimize performance marketing campaigns across various channels such as (and not limited to) SEM, paid social, display, retargeting, EDM, and affiliate marketing.
Monitor campaign performance, support adjustments in overall strategies for bidding, ad creatives, and targeting to ensure optimal results.
Regularly analyze campaign performance data, extract insights, and identify areas for improvement.
Utilize analytics tools to track key performance indicators (KPIs) and make data-driven decisions.
Manage allocated budgets for each marketing channel effectively, ensuring efficient allocation and spending.
Provide budget recommendations based on campaign performance and anticipated outcomes.
Regularly review and optimise all advertising campaigns for positive ROAS including day-to-day insights and feedback for the management and optimization ROAS/ROI for Facebook/Instagram ads
Ideate, test, iterate and optimize growth via paid acquisition, retargeting, and product optimizations across the paid ad channels
Review the set up and optimization of ad performance daily and advise the global growth, content and creative teams to maximize our content strategy
Develop and coordinate AD creative test and support performance ad team on results analysis and creative scaling strategy.
Collaborate with country marketing teams on developing and executing holistic performance marketing and content strategies
Familiar with Facebook, Instagram, Google Adwords, SEO, SEM, YouTube, Tiktok, Linkedin and EDM.
Track weekly / monthly / quarterly channel KPI targets and prepare analysis and performance report
Hands on experience working in a fast-paced direct marketing environment
Handle ad-hoc tasks and reports

Requirement

5 years of experience in performance marketing, digital marketing, or a related role.
Strong proficiency in utilizing performance marketing platforms such as Google Ads, Social Media Ads, etc.
Minimum 2 years of hands-on Facebook/Instagram Ad experience with a track record of successfully managing FBAD campaigns to meet aggressive ROI and growth targets
Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
Excellent communication skills and the ability to collaborate effectively with international and cross-functional teams.
A results-driven mindset with a focus on achieving and exceeding KPIs.
Familiarity with marketing analytics tools (Google Analytics, Adobe Analytics, etc.)
Knowledge of SEO, CRO, and other digital marketing best practices.
Passion for Tech, Art, Culture, Lifestyle
Ability to work in a fast-paced, dynamic environment
Bachelor Degree or above in Business, Marketing, Communication or related discipline
Experience with SQL and Tech skills is a plus
Experience with Ecomm & Start-ups is a plus
Passionate about technology, fashion, lifestyle brands, and be part of a growing start-up team
Great problem-solving skills and interpersonal skills.
Data-driven, logical, systematic and organized
Fluent in English, excellent in verbal and written communication, presentation skills

#HKUK

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Senior Performance Marketing Manager (UK market)

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