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Product Marketing Associate

Shanghai, China

Job Overview:

As a Product Marketing Associate, you will support product marketing initiatives, helping to drive successful product launches and localized strategies. This role requires collaboration with global and local teams to enhance brand presence and market performance.

Key Responsibilities:
 • Analyze market trends, consumer insights, and competitor activities to identify opportunities and inform product strategies.
 • Support go-to-market (GTM) plans, ensuring product readiness and successful campaign execution.
 • Assist in localizing global product campaigns to align with market trends and consumer preferences.
 • Collaborate with product development teams to bring new products to market and create localized marketing assets.
 • Monitor and optimize campaign performance to meet business goals.

Qualifications:
 • 1–3 years of experience in product or brand marketing.
 • Strong analytical and problem-solving skills.
 • Excellent communication and teamwork abilities, with experience working across global teams.
 • Familiarity with product development or production processes is a plus.
 • Experience in fashion, lifestyle, or luxury brands preferred.

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