Job Application for Senior CRM Manager at CASETiFY

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Purpose of Position

We are seeking a passionate and experienced Senior CRM Manager to join our Growth team. As the ideal candidate, you will hit the ground running, thrive in a fast-paced environment, and be detail-oriented. You are a self-starter and team player who can quickly identify areas of opportunity to create procedures that increase efficiencies, scalability, and effectiveness.
Reporting to the Global Head of Growth, you would lead and drive Casetify’s customer relationship management (CRM) strategy, maximizing customer lifetime value, enhancing retention, and fostering loyalty across all channels. You will elevate the existing CRM program through data-driven insights, advanced segmentation, and innovative marketing automation techniques. You will also provide strategic leadership to the CRM team, ensuring the effective execution of global CRM initiatives and the localization of programs for optimal market impact. This position will be a key driver of customer retention.

Job Description

Spearhead the creation of a comprehensive vision and marketing strategy to optimize the customer journey, encompassing onboarding, engagement, upselling, repurchasing, and churn prevention across web, app, and retail platforms
Gain a deep understanding of customer behavior and mindsets through data-driven analysis
Develop user segmentation strategies based on customer lifecycle stages
Drive growth initiatives and marketing automation campaigns, from prioritization and design to execution and analysis
Define, measure, and monitor key performance indicators to gain actionable insights
Integrate multiple data sources to extend CRM analyses and uncover new business insights
Oversee CRM analysis, including dashboard design, customer analysis, and member & store segmentation
Develop A/B and multivariate tests to optimize flows, segments, and messaging
Collaborate with local teams to align objectives, and support the localization and execution of retention strategies

Requirement

7+ years of experience in CRM, retention, loyalty, and membership program management
Proven ability to implement CRM tools and systems from scratch
Ability to source and select suitable CRM tools to design the CRM ecosystem
Skilled in defining user segmentation, customer lifecycle management, modeling, and hypothesis testing
Analytical skills to understand user behaviors and develop retention strategies
Familiar with executing eDM, push notifications, in-app messages, and SMS
Proficient in SQL and BI tools e.g., Tableau, Power BI
Experience with marketing automation tools e.g., Twilio, Salesforce
Experience managing global membership programs
Experience in an omnichannel business

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Senior CRM Manager

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