Job Application for Assistant Product Marketing Manager at CASETiFY

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Purpose of Position

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

Job Description

Product Data Analysis and Opportunity Identification
- Collaborate with the Business Analysis team in identifying CN product-market fit and business opportunities
- Evaluate product and business potential through research on market trends and consumer insights
- Conduct market research and gather competitor analysis to inform product strategy
- Develop short-term to long-term product strategies to support brand and product growth
Global Product Campaigns and GTM
- Identify priority products for the CN market and support GTM strategy development and execution
- Work closely with the global Product Team to localize products and campaigns based on consumer preferences and market trends
- Support coordination among global Product Marketing, Product Development, and CN business teams to ensure product projection and stock readiness
- Lead the end-to-end GTM process and collaborate with cross-functional teams to support campaign execution across channels
- Monitor and optimize the performance of product campaigns to meet and exceed target.
Local Product Development & GTM
- Develop product development direction or concept based on market and business analysis.
- Collaborate with product development teams to help bring new products to market, including assisting in ideation, sampling, and production processes
- Develop and implement marketing strategies to drive product awareness and sales.
- Lead campaign planning and cross-functional coordination for GTM execution
- Contribute to the creation of localized marketing assets across various platforms to support product launches

Requirement

5+ years of experience in product marketing or a related field
Strong analytical mindset with the ability to interpret data and support strategic recommendations
Strong communication and teamwork skills; comfortable working with global and cross-functional teams
Familiarity with working alongside product design, development, and production teams
Experience or interest in fashion or lifestyle brands is preferred.

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Privacy & Consent *

By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Assistant Product Marketing Manager

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