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Assistant Marketing Manager - Australian Market

Kwun Tong, Hong Kong

Purpose of Position

  • CASETiFY is one of the leading global lifestyle brands to offer customisable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. 


Job Description

  • Responsible for planning and implementing marketing activities, including but not limited to paid and organic digital channels , KOL marketing,  Email Marketing, CRM & PR 
  • Prepare reports on marketing and sales metrics
  • Design local marketing calendar 
  • Manage local performance marketing - SEM / Display / Social Ad / KOL etc 
  • Create innovative and localized marketing campaigns according to global marketing directions 
  • Manage local KOL agency for creating paid KOL campaign - paid & free 
  • Develop marketing metrics, goals, and KPIs to measure and track business results.
  • Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively


Requirement

  • Bachelor degree or above in Business, Marketing discipline or equivalent.
  • 5+ years experience in marketing or related field in Australia
  • Strong local marketing understanding and resources 
  • Knowledge in e-commerce and digital marketing is essential 
  • Excellent command of English 
  • Strategic problem solving skills, using creative thinking to achieve targets
  • Strong planning, analytical, creative, result-oriented, and able to work independently
  • Ability to work under pressure, be reactive and meet tight deadlines
  • Proficient in Google Analytics and other digital metrics 
  • Basic understanding and use of Adobe Photoshop

 

#HKAU

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