Job Application for Assistant Social Media Manager at CASETiFY

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CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

CASETiFY is seeking a passionate and results-oriented Assistant Social Media Manager to join our dynamic Global Brand Marketing & Communications team. Reporting to the Brand Marketing Director / Senior Social Media Manager, you will play a key role in supporting the development and execution of social media strategies to enhance brand presence, drive audience engagement, and contribute to lead generation.
You will have a strong understanding of social media platforms, trends, and basic analytics, and will collaborate closely with the social media team and cross-functional partners. This role is ideal for a data-informed individual eager to contribute to building online communities and fostering positive brand interactions.

Job Description

Support the execution of the global social media strategy, with a focus on contributing to Instagram and TikTok growth and engagement
Assist in the preparation and presentation of social media performance updates and recommendations
Contribute to the development and implementation of frameworks, guidelines, and best practices for regional marketing teams to ensure consistent brand messaging across global social media channels
Collaborate with Senior Social Media Content Creator (brand voice and content production), and Social Media Associate (community management) on various initiatives
Stay informed about Western social media culture, emerging trends, and platform updates to support the creation of relevant and impactful content
Assist in the development and maintenance of content calendars that align with marketing campaigns, product launches, and cultural moments
Work closely with Marketing, Creative, Product, and E-commerce teams to help translate campaigns into effective social media content
Monitor and analyze social media performance metrics and social listening insights to identify areas for improvement
Contribute to the achievement of set KPIs and growth targets for global and regional social media performance
Research and propose innovative content formats, trends, and engagement tactics to maintain a competitive edge
Support the integration of influencer and user-generated content into social media initiatives
Collaborate with regional teams on the localization of content while adhering to global brand standards

Requirement

Bachelor's Degree in Marketing, Communications, or related field
4+ years of experience in social media marketing with a demonstrable understanding of brand account growth
Experience in content planning and creative direction is a plus
Strong collaboration and communication skills for effective teamwork
Strategic thinking with the ability to understand the connection between creative execution and business goals
Solid understanding of Western social media culture, trends, and audience behaviors
Experience managing social media for consumer brands is preferred, ideally in fashion, beauty, or lifestyle categories
Some experience in guiding or mentoring junior team members or interns is a plus
Experience supporting the translation of marketing campaigns into platform-specific social content
Expert knowledge of Instagram and TikTok algorithms, best practices, and content optimization
Forward-thinking approach to emerging platforms and content formats

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Assistant Social Media Manager

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