Spatial Design Director (Retail)

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

• We are seeking a visionary Spatial Design Director to pioneer our next generation of customer experiences. This is a newly created position at the heart of our brand's evolution. You will be responsible for transforming our physical brand presence - from flagship stores to ephemeral pop-ups - into immersive, narrative-driven environments, complete with compelling activation content. This strategic role will bridge the gap between physical and digital, ensuring every spatial experience is cohesive, innovative, and seamlessly integrated with our digital storytelling.

Job Description

Spatial & Experiential Design Leadership:

• Develop and execute a comprehensive creative strategy for all physical brand expressions, including retail store design, visual merchandising, window displays, pop-up shops, and brand activations.
• Lead the conceptualisation of immersive environments that tell a compelling brand story and engage customers in new and unexpected ways.
• Oversee the entire design process from initial concept and mood boarding to vendor selection, material sourcing, and final installation.

Digital Integration & Motion Content:

• Champion the integration of digital elements within physical spaces, including interactive displays, video walls, AR-driven activations, and other emerging technologies.
• Spearhead the creative direction and production of all activation-specific content, including AR filters for social sharing, interactive screen experiences, and dynamic video loops for in-store displays.
• Direct the creation of motion graphics, animations, and video content specifically designed for in-store and event environments to create a dynamic and modern atmosphere.
• Collaborate with the digital marketing team to ensure a cohesive journey from online campaigns to in-person experiences.

Team Leadership & Development:

• Lead, mentor, and inspire a team of creative professionals, fostering a culture of innovation, collaboration, and excellence.
• Identify skill gaps and champion the development of new competencies within the team, particularly in experiential and digital design.

Requirement

• Bachelor’s Degree in Graphic Design, Architecture, Interior Design, Experiential Design, or a related creative field.
• 8+ years of progressive experience in a creative leadership role, with a strong focus on retail design, visual merchandising, or experiential marketing.
• A compelling portfolio showcasing innovative and successfully executed spatial design projects (retail stores, pop-ups, large-scale events). Evidence of integrated digital elements and bespoke activation content within these projects is essential.
• Demonstrated experience directing creative teams and managing complex projects from concept through to completion.
• Strong understanding of how to translate brand strategy into physical and digital experiences.
• Familiarity with motion graphics and video content production pipelines is highly advantageous.
• Excellent communication, presentation, and stakeholder management skills.
• Based in or willing to relocate to Hong Kong.