Job Application for Senior Social Media Associate (Shenzhen) at CASETiFY

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Purpose of Position

We are seeking a Senior Social Media Associate to join our CASETiFY Travel team. As the ideal candidate, you will hit the ground running, thrive in a fast-paced environment, and be meticulous in your attention to detail. You are a self-starter and team player with the ability to quickly identify areas for improvement, creating procedures that increase efficiency, scalability, and effectiveness. You have a proven track record of prospecting, negotiating, and closing partnerships to support and fulfill strategic objectives.
Working closely with the Brand Director and Marketing Manager, you will support the day-to-day project management of social media campaigns for CASETiFY Travel globally and collaborate with various functional teams to advance global marketing campaigns to the next level.

Job Description

Lead the day-to-day execution and platform strategy across key global travel channels (Instagram & TikTok). Own the social calendar, ensuring all posts align with the centralized marketing calendar.
Manage and optimize the global travel channels' content calendar and posting schedule, focusing on high-traffic times and platform-specific best practices. Track and manage timelines with accurate and current launch schedules.
Manage social media posting and closely work with the creative team on grid planning, ensuring a cohesive and premium aesthetic.
Track, analyze, and report on key social performance metrics (ER, Views, Saves, Click-Throughs) to derive actionable insights for continuous content optimization.
Responsible for all platform-native copywriting, ensuring the brand voice is consistent and culturally fluent.
Act as the internal subject matter expert on emerging platform features and viral trends (especially in fashion, travel, and design). Propose and execute quick-turn, trend-jacking content to maintain cultural relevance.
Key Performance Metrics:

EMV, UGC volume, ER, follower gain
Traffic to .com

Requirement

2-4 years of dedicated, hands-on experience managing social media for a high-aesthetic DTC, fashion, or lifestyle brand.
Bachelor's Degree in Marketing, Communications, PR, or related field.
Social media obsessed: live and breathe social media, be up to date with the latest social trends and best practices, and are the first to test new features when they launch.
Deep understanding of cultural niches and aesthetic trends relevant to the Gen Z and Millennial fashion and travel community.
Proficiency in creating, editing, and optimizing short-form video content (Reels/TikTok) with hands-on proficiency with content creation and editing software (e.g., Canva, Adobe Express, CapCut, or a similar video editing tool).
Proficiency in Microsoft Office and Google Workspace.
Proven ability to manage multiple priorities in a fast-paced environment.
Self-motivated with the ability to work independently and as part of a team.
Strong communication and interpersonal skills, capable of engaging with partners, influencers, and internal stakeholders at all levels of the organization.
Candidates with less experience will be considered for the Associate position.

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Senior Social Media Associate (Shenzhen)

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