Job Application for Regional Manager (SEA Regions) at CASETiFY

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Purpose of Position

As the Country Manager for SEA, you will be the primary architect of our growth across Thailand, Singapore, Malaysia, and the Philippines. You will lead the charge in establishing our brand footprint, cultivating high-value partnerships, and executing localized marketing strategies. This role requires a unique blend of entrepreneurial grit, analytical rigor, and the cultural fluency needed to navigate the diverse SEA business landscape.

Job Description

Lead and drive business development and marketing for South East Asia markets, including Thailand, Singapore, Malaysia & Philippines etc.
Develop new business partnership opportunities, manage launch timeline and pipeline
Lead the strategy and performance for all sales channels, including online marketplaces (Shopee, Lazada, TikTok Shop), D2C, retail and wholesale networks to ensure maximum market coverage
Identify and build high-impact relationships with local distributors, logistics providers, and payment platforms to accelerate market entry and scale the brand's footprint across the region
Plan and deploy marketing campaigns to launch and grow our brand and product lines with new product launches, brand marketing campaigns, collaboration launch campaigns
Own KPIs and analytics to report on the success, learnings, and other key insights from campaigns, marketing tests, and channels
Build strong long-term relationships with business partners
Liaise with in-house departments to meet marketing deliverables
Draft new business proposals to targeted brands and retailers
Support budget, sales forecast reports and assist various market research
Monitor competition and market trends in order to expand the product pipeline

Requirement

Bachelor degree or above in Business, Marketing discipline or equivalent
8+ year of relevant experience in e-commerce or consumer products preferred
Hands on local business development experience in Thailand OR Singapore
Extensive network and resources in connection with potential local business partners, media, celebrities, brands and retailers
Experience in contract negotiation and deliverables / project management
Highly numerical and goal-oriented mind-set
Strategic thinking and execution: You are able to take the big picture view of marketing objectives and plans, but also have the experience and motivation to dig in and do the work
Passionate about technology, fashion, lifestyle brands, and being part of a growing start-up team
Great problem-solving skills and interpersonal skills
Native speaker in Thai or other SEA local languages, excellent command in English, knowledge in Chinese will be an advantage

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Regional Manager (SEA Regions)

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