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E-commerce Manager (Trading & Analytic)
Shenzhen
Purpose of Position
- CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories.. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
- This role is responsible for maximising CASETiFY’s global DTC web and app revenue by owning day-to-day trading, site experience, and promotional strategy, and turning data and customer insights into actionable commercial decisions.
Job Description
- Own day‑to‑day and weekly trading performance of the global DTC web and app, focusing on sales, conversion, and key site KPIs.
- Plan and manage the trading and promotion calendar across markets, including major campaigns, collab launches, and seasonal peaks.
- Oversee on‑site merchandising and product assortment so the right products, stories, and visuals surface at the right time in each market.
- Drive product discovery through search, SEO, and navigation improvements to help customers find and buy what they want easily.
- Lead site analytics and CRO testing, turning data and customer behaviour into clear actions to improve conversion and basket size.
- Govern all on‑site discount and promotional mechanics, ensuring offers are commercially sound and protect margin and brand.
- Partner closely with Marketing, CRM, Creative, Product, and Tech teams to coordinate campaigns and site changes that support trading goals.
- Report trading results and insights to senior stakeholders, highlighting risks, opportunities, and recommended actions.
Requirement
- 5–8 years of e‑commerce experience in a DTC brand, with hands‑on responsibility for trading, merchandising, or site performance.
- Proven track record of owning sales or revenue targets and planning promotions or campaigns to hit them.
- Strong skills in using web analytics tools (e.g. GA4) to understand customer behaviour and spot trading opportunities.
- Experience managing on‑site merchandising, content, and product launches across multiple markets.
- Comfortable working with promotion and discount mechanics (e.g. promo codes, bundles, flash sales) and measuring their impact.
- Able to work cross‑functionally with marketing, CRM, creative, product, and tech teams, communicating clearly and making data‑backed recommendations.
- Happy to work in a buzzing multicultural environment.
- Proficient in spoken and written Mandarin and English.
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