Job Application for Market Director - Hong Kong at CASETiFY

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CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. CASETiFY is now looking for a Marketing Director who serves as the market owner for Hong Kong marketing and a key commercial leader responsible for driving sustainable business growth, strengthening brand trust and reputation, accelerating customer acquisition, and improving overall EBITDA performance across both Retail and Online/DTC channels.

Job Description

Develop and deliver Hong Kong’s annual marketing strategy, commercial calendar, campaign plans, and local activation priorities in line with business goals and customer needs.
Partner with Retail, Online/DTC to drive sales growth, improve traffic and conversion, strengthen store and digital productivity, optimise marketing investment, and support Hong Kong EBITDA performance.
Lead integrated 360° PR & marketing campaigns across digital, social media, CRM, paid media, search, local media, partnerships, retail activations, events, and customer communications.
Build and manage strong relationships with media, agencies, KOLs/influencers, strategic partners, event partners, and other external vendors.
Drive customer acquisition, engagement, and retention through performance marketing, CRM, social media, retargeting, loyalty initiatives, partnerships, and omnichannel customer journeys.
Monitor sales, traffic, conversion, customer, campaign, marketing, PR, retail, and digital performance; use data to identify opportunities and turn insights into clear actions and recommendations.
Lead the Marketing team, manage agencies and vendors, control marketing budgets, and collaborate with Retail store teams, work effectively with local, regional, and global stakeholders.

Requirements

Bachelor degree or above in Business, Marketing discipline or equivalent.
At least 10 years of relevant marketing, brand, PR, or commercial experience in Hong Kong.
Proven experience in driving business growth, customer acquisition, campaign performance, or business recovery/turnaround in a commercially challenging environment.
Strong understanding of the Hong Kong consumer market, including customer behaviour, retail trends, digital platforms, social media, local media, and KOL/influencer networks.
Strong commercial and analytical skills, with the ability to interpret marketing, sales, traffic, conversion, and customer data and translate insights into actions.
Strong stakeholder-management and leadership skills, with the ability to partner effectively with Retail, DTC/e-commerce, agencies, regional/global teams, and external vendors.

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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.

Market Director - Hong Kong

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