EMEA Tactics & Coaching - Commercial Lead

WE EXIST TO IMPROVE THE PERFORMANCE OF ATHLETES AND TEAMS  

Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We've been at the forefront of sports technology and science since 2006 - we don't just work in the sporting industry, we are actively changing its future.  Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing.

We work with over 4,000 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimise athletes’ health, game-day readiness, and performance, as well as in-game tactics.  Our solutions include wearable technology, video analytics, and athlete monitoring solutions, and we are passionate about helping sports organizations at all levels to better scout, recruit, teach, and win.

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT SPORTS, SALES AND WANT TO WIN

Catapult is seeking a dynamic and commercially driven EMEA Tactics & Coaching Commercial Lead to drive growth across our coaching and video analysis vertical. This is a senior, strategic role within the EMEA region, working cross-functionally within a matrix organization alongside Business Development Managers (BDMs), Sales Directors, Marketing, and Product teams.

You will take ownership of commercial outcomes in the Tactics & Coaching (T&C) vertical across EMEA, helping to shape and execute a strategic plan that aligns with Catapult’s overall growth strategy.

Key Responsibilities:

• Strategic Planning & Execution:
  Develop and implement a regional commercial strategy for the Tactics & Coaching vertical that delivers on financial expectations and long-term growth objectives.
• Cross-Functional Collaboration:
  Work closely with BDMs, Sales Directors, Product, and Marketing teams to execute on the strategy and deliver measurable commercial outcomes.
• Pipeline Management:
  Monitor and drive pipeline metrics including growth, coverage, and conversion. Translate commercial metrics into actionable plans.
• SWOT Analysis:
  Maintain a strong understanding of market dynamics, risks, and opportunities across key territories. Build and adjust plans accordingly to maximize revenue potential.
• Deal Sponsorship:
  Personally lead and sponsor large financial opportunities to successful closure, especially those with strategic or high-value impact.
• Product Roadmap Input:
  Act as a strategic voice in the product development lifecycle, representing customer needs and market feedback for the Tactics & Coaching segment.
• Market Development:
  Identify new commercial opportunities, emerging customer segments, and potential partnerships within EMEA to accelerate growth.

What you'll need:

• Minimum 3 years’ experience in the sports tech industry, ideally with a focus on video analysis, coaching, or tactical solutions.
• Proven track record of commercial performance, with strong results in sales growth, account expansion, or strategic deal-making.
• Proficient in Salesforce CRM for opportunity and pipeline management.
• Deep understanding of the coaching ecosystem in elite and sub-elite sport across the EMEA region.
• Strong interpersonal and stakeholder management skills; able to work effectively in a matrixed environment.
• Strategic thinker with the ability to execute operational plans and manage multiple priorities in a fast-paced, high-performance culture.
• Passion for sport, technology, and innovation.

WHY CATAPULT? 

• We have amazing people. We can promise you will work with some of the most ambitious and intelligent people in an exciting industry, and you will do some of the best work of your life.
• We encourage our people to have constructive, open and honest communication; to make Catapult extraordinary; innovate and create smart solutions; establish a collaborative, yet challenging, environment to develop our performance and the performance of our customers.
• Our workforce spans more than 20 countries, you'll have the opportunity to work across multiple nationalities and cultures, and build your global awareness and capability even beyond what it is today.
• We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance company. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to do things better.  There is unlimited opportunity to grow, do more, and do better.

Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet! While we have access to many exciting opportunities, we also realise that we are here to do a very important job for our customers. As a result, we aim to work with purpose and intention. We look for people that fit our team culture, those who actively contribute and individuals who are excited about what they do. 

In order to build the future of sports performance, we need the brightest talent in order to do so. If you think you can contribute to the empowering, enjoyable and exciting Catapult environment, then we invite you to apply.

 

All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role.