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CRM Copywriter

Barcelona

Do you live to create? Looking for your next big challenge? How about a breath of fresh air? As part of the DDB Group, the CATORCE creative agency network handles all global advertising for the SEAT and CUPRA car brand. CATORCE is a place for those who like to bend the rules. It’s a place for rock’n’roll, at the heart of Barcelona.

It is also a place where a diverse mix of talented people want to come, to stay and do their best work. Our dedication to promoting diversity, multiculturalism, and inclusion is clearly reflected in our teams and across all of our work. Diversity is more than a commitment for us — it is the foundation of what we do.

About the job

In this role, you will be expected to develop copy that reflects our brand’s voice and speaks directly to our customers’ needs and desires. Your work will play a critical role in building lasting relationships with our audience, enhancing customer loyalty, and driving engagement through effective CRM communications.

Responsibilities 

  • Develop creative and persuasive copy for CRM campaigns, ensuring alignment with brand voice and messaging guidelines.
  • Collaborate with the Art Director to create cohesive and engaging customer journeys across multiple touchpoints.
  • Tailor content for various customer segments, using data-driven insights to inform messaging strategies.
  • Write clear, concise, and compelling copy for emails, SMS, push notifications, landing pages, and other CRM-related materials.
  • Work closely with the CRM Strategist and Data Analyst to refine copy based on performance metrics and customer feedback.
  • Stay up-to-date with industry trends and best practices in CRM and digital marketing.

Qualifications

  • Bachelor’s degree in Marketing, Communications, English, or related field.
  • 3+ years of experience in copywriting, preferably within CRM, digital marketing, or advertising.
  • Strong understanding of customer segmentation and personalization strategies.
  • Excellent writing, editing, and proofreading skills.
  • Familiarity with CRM platforms such as Salesforce, HubSpot, or Marketo is a plus.ing relationships with our audience, enhancing customer loyalty, and driving engagement through effective CRM communications

Good to have

  • A portfolio showcasing strong and successful CRM campaigns.
  • Experience with A/B testing and optimization of copy for email marketing.
  • Familiarity with marketing automation tools and workflows.
  • Basic understanding of HTML/CSS for email formatting and layout purposes.
  • Experience in a B2B and B2C environment.

All qualified applicants will receive consideration for employment without regard to race, sexual orientation, or age.

Your personal information will be used according to our Recruitment Privacy Notice. View our Recruitment Privacy Notice here when you apply.

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