Visual Designer DCO - Dynamic Creative Optimization

About Us 

Do you live to create? Looking for your next big challenge? How about a breath of fresh air? As part of the Omnicom Agencies Group, the 14 Agency network handles all global advertising for CUPRA and SEAT car brand. With offices in 11 countries and counting, 14 is a place for those who like to bend the rules. It’s a place for rock’n’roll. At the heart of Barcelona, and beyond.

It is also a place where a diverse mix of talented people want to come, to stay and do their best work. Our dedication to promoting diversity, multiculturalism, and inclusion is clearly reflected in our teams and across all of our work.  Diversity is more than a commitment for us — it is the foundation of what we do.

About the Role

We are looking for a Visual Designer specialized in Dynamic Creative Optimization (DCO) to design and deliver dynamic display and programmatic advertising creatives for performance-driven digital campaigns across multiple markets.

This role sits at the intersection of visual design, paid media, and data-driven creative optimization, requiring both strong design sensibility and a solid understanding of how creative assets perform across different audiences, funnel stages, and media environments.

What You’ll Do

• Design and produce DCO display banner templates (HTML5) across multiple formats and sizes.
• Build scalable creative systems that ensure consistency across dynamic, localized, and multi-market variations.
• Translate brand guidelines into flexible, modular templates suitable for personalization and programmatic display.
• Design creatives aligned with different marketing funnel stages (awareness, consideration, conversion).
• Adapt messaging and visuals for different audience segments, paid media strategies, and targeting models.
• Create structured creative variants to support A/B testing and continuous optimization cycles.
• Prepare production-ready artwork in line with brand and technical specifications.
• Ensure high visual quality, consistency, and attention to detail across all creative outputs.

What We’re Looking For

• 3+ years of experience in a Visual Designer role, with a strong focus on Dynamic Creative Optimization (DCO).
• Proven experience in DCO campaigns, programmatic display, and template-based creative systems.
• Solid understanding of performance marketing, digital funnels, and audience segmentation.
• Experience working in test-and-learn environments, including A/B testing and creative optimization.
• Ability to manage multiple projects independently, with strong attention to detail.
• Strong creative design sensibility, with the ability to independently develop high-quality, on-brand DCO templates for a brand with a well-established and distinctive visual identity.
• Strong problem-solving skills and a collaborative mindset.
• Professional fluency in English and Spanish (written and spoken).

Technical Skills

• Advanced proficiency in Adobe Creative Suite, Figma, and Sketch.
• Working knowledge of HTML and CSS for HTML5 display banners.
• Experience with DCO platforms such as Google Studio, Celtra, Flashtalking, or similar.
• Familiarity with dynamic feeds, personalization logic, and HTML5 banner best practices is a plus.

All qualified applicants will receive consideration for employment without regard to race, sexual orientation, or age.

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