Marketing Associate
The United States has the poorest maternal and birth outcomes of all developed countries with the Black, Brown, Indigenous, and underserved communities disproportionately affected by these results. Cayaba Care is working to drastically change the experience of affected communities by reimagining how we deliver meaningful and compassionate care to expectant moms.
Cayaba Care’s mission is to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. Our team is focused on building trust-based engagement and wrap-around support for expectant moms at home, in person and virtually, to ensure they have all the social support they need for a successful and joyful pregnancy journey. We leverage technology to support our virtual engagement that allows us to meet all our moms where they are.
We ensure that our members do not feel alone during their pregnancy journey, and that they have a trusted resource for support, resources, and information throughout their pregnancy, delivery and well into postpartum. Cayaba Care does not replace the primary obstetrician or doctor’s relationships. Instead, we support expectant mothers with all other support services that are traditionally not available through their doctors’ offices.
Our Values:
- Healthcare is Human: We partner with the communities we serve to address the unique needs of our patients and support whole person care.
- Pursue Excellence: We earn & build trust with our patients, partners, & each other by striving for excellence without compromising our standards.
- Uplift: We elevate and center underrepresented voices.
- Embrace Innovation: We are creative & resourceful in getting things done.
- Together, not alone: Moving maternal healthcare forward is a shared responsibility that we all care deeply about.
To learn more about Cayaba Care, please visit .
The Role:
We are seeking a motivated and creative Marketing Associate to join our dynamic marketing team. The ideal candidate will support various marketing initiatives that drive new member growth, assist in campaign development, and contribute to brand awareness efforts. This role is perfect for someone looking to gain hands-on experience in a fast-paced environment. This is a part-time position to start, with an opportunity to transition to full-time by the end of the year.
Responsibilities:
Campaign Support:
- Assist in the planning and execution of marketing campaigns across multiple channels, including digital, social media, and print.
- Coordinate campaign logistics, including timelines, deliverables, and budgets.
Content Creation:
- Create engaging content for social media, blogs, newsletters, and other marketing materials.
- Collaborate with the design team to develop visually appealing marketing collateral.
Market Research:
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Analyze data to inform marketing strategies and campaign effectiveness.
Social Media Management:
- Manage and grow the company’s social media presence by scheduling posts, engaging with followers, and monitoring analytics.
- Assist in developing social media strategies to enhance brand visibility.
Event Coordination:
- Support the planning and execution of marketing events, webinars, and trade shows.
- Assist in coordinating logistics, promotional materials, and attendee engagement.
Administrative Support:
- Maintain and update the marketing database and CRM system.
- Assist in preparing reports on campaign performance and marketing metrics.
Candidate Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in marketing, internships included, is a plus.
- Strong written and verbal communication skills - design experience is a plus.
- Proficiency in Microsoft Office Suite and familiarity with marketing software (e.g., HubSpot, Mailchimp).
- Knowledge of social media platforms and digital marketing strategies.
- Creative thinking and problem-solving abilities.
- Strong organizational skills and attention to detail.
- Comfortable working in a startup environment
- Authorized to work and located in the United States
What we are looking for:
- Thrive in a fast-paced, high-growth startup environment
- Creative problem solver
- Adaptable and comfortable working on multiple projects with quick turnaround times
- Are motivated by a mission-driven organization and passionate about healthcare
- CRM experience
Additional, nice to haves:
- Previous experience in reproductive, women’s, and maternal health
- Experience with Zoho CRM, and Salesforce
Job Type: Part-time
Pay: Up to $25.00 per hour
Expected hours: 20 – 30 per week
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