Back to jobs

Senior Product Marketing Manager

Senior Product Marketing Manager 

⚙️Dissect the product. 🧠Get in the customer’s head. 👊Crush the competition. 

 

The Role You’ll Play:

The Senior Product Marketing Manager role is vital to the Product Marketing team, the entire Marketing organization, and CB Insights’ future. CB Insights is going through an unbelievable product transformation right now, bringing AI, insights, and autonomous features into the platform—and Product Marketing is at the heart of it. You will report directly to the Vice President of Product Marketing (and join them in our midtown NYC office on Tuesdays and Thursdays) and have 2 peers—a fellow Product Marketing Manager, and an Integrated Marketing Manager. Additionally, you will interact fairly regularly with the CMO and CTO, and at times, the CEO.

About the Product Marketing team:

The Product Marketing team is lean and mean—well, they’re not really mean at all, but you get the point! 

A new leader with a proven track-record of building and cultivating high-performing teams was brought in this August to rebuild, reset, and re-energize this core part of the Marketing organization. Product Marketing is super tight and aligned with the SVP of Product and their 8 Product Managers to successfully release new innovations every month—you will very quickly feel like an extension of the Product team. Something important to know is that Product Marketing is doubling as a Content Marketing machine, regularly writing short-and medium-form content like website, email, and ad copy—no long form content though. This is a high-energy, high-output team that works hard and keeps it real, stays cool as a cucumber under pressure, and isn’t afraid to stretch out of their comfort zone, or professionally voice their honest opinions in meetings.

Your skills, experience, and tasks:

  • Very strong storytelling abilities—this is absolutely critical to this role.
  • Strong understanding of customer journeys, and strong experience with clearly translating them into Marketing outputs (think pitch decks, product videos, seller talk-tracks, etc.)
  • Excellent writing skills for crafting compelling internal positioning statements, external messaging, short-form digital content (think webpages, emails, ads, banners, etc.), and documentation for educating customers, prospects, and internal teams.
  • Excellent time and project management skills to work autonomously and maintain a healthy balance between work and your personal life.
  • Excellent written and verbal communication skills.
  • Experience with broad GTM strategies that include, but are not limited to, teams like Sales, Enablement, and Customer Success.
  • Experience with building in-product journeys and guides to continuously grow user adoption.
  • Experience with Product Launches and partnering closely with Product Managers and Enablement—we release every month.
  • Experience with building ROI narratives for products, personas, and industries.
  • Experience with generating killer competitive outputs like battlecards and paid search webpages.
  • Experience with email Marketing and audience segmentation is a bonus.
  • Understanding of other Marketing teams, their output, and effort needed to complete tasks.
  • Understanding of SEO and other paid channels is a bonus.

What you bring to the table:

  • Bachelor’s degree in Marketing, business, or another related field. Master degree is a bonus.
  • 5+ years of experience in Product Marketing, preferably within the B2B SaaS space. Experience with additional Marketing functions is a bonus. Content Marketing experience is a BIG bonus.
  • Proficiency with:
    • Google Docs, Slides, and Sheets
    • Pendo or comparable tools
    • Enablement platforms
    • Project management platforms like Monday
    • Training platforms like Mindtickle
    • Marketing tools like Wordpress
    • Sales tools like Salesforce and Gong

You’ll be successful here if:

  • You take your work very seriously, but don’t take yourself too seriously.
  • You take feedback in stride.
  • You are an Olympic context-switcher—we move fast.
  • You love using AI tools like ChatGPT and Claude.
  • You consider all the details, all the time.

Please note this is a US-based role.

In addition to base salary, this role is also eligible for a bonus opportunity.

A little bit about our pay practices: Typically, we will hire at our Hiring Target, but actual starting pay may be based on several factors, including, but not limited to, market rate, the qualified pool of candidates, internal compensation, candidate experience, and budgetary constraints.

Compensation

$120,000 - $140,000 USD

What we're all about 

We're on a mission to advance the technology economy -- one driven by innovation, markets, and entrepreneurship. We believe a thriving technology economy powers a thriving society. By synthesizing, analyzing and visualizing millions of data points, we deliver a 360° view of the technology economy – powering the insights that buyers, sellers, investors, and advisors need. 

As a CBIer, you can expect to leverage generative AI to drive creativity, efficiency, and  strategic decision-making. Our culture is infused with the spirit of exploration and experimentation – and AI is a catalyst for new ideas and breakthrough solutions.

CB Insights Leadership Principles

At CB Insights, everyone is expected to be a leader. These leadership principles are like an operating system for our culture. Use the principles as a practical guide to making decisions.
We are what we repeatedly do. By living the principles outlined below, we will build an outstanding company and do insanely great work. 

  1. Solve customer problems. It’s our highest calling. Designing a product? Start from the customer problem it solves. Updating our sales process? Flip it around, and simplify the customer buying process. 
  2. Think BIG! Start small. Great changes start with a first step. Find it. Take it. Build a system around what works. This is the secret to bringing a vision to life.
  3. Go and see with your own eyes. Meet the customer, use the product, talk to the field. Great systems aren’t built from afar.
  4. Priorities: Choose one. Leaders give the gift of clarity. They find the most important thing and do it. Max power. Top speed.
  5. Danger zones: 
    • Bureaucracy. May the best ideas and execution win.
    • Complexity. Leaders use frameworks and systems to simplify. 
    • No commitment. Leaders don’t compromise just to get along. Debate. Disagree. But once a decision is made, commit.
    • Leaving what’s important unsaid or undone. No “circling back.”
  6. Data informs. Insight transforms.  Pull the thread. Ask why. Leaders are curious. They use what they learn to create clarity.
  7. Insist on excellence. Leaders set high standards and overcome obstacles. They do the kind of work they’re excited to share with the world.
  8. Live off the land. Leaders creatively use resources already available to them – especially AI – to execute and automate their work. 
  9. Good judgment. Leaders have it. Where it comes from: insight, listening, first-hand experience. How to apply it: carefully on big, hard to reverse decisions. Swiftly on limited, easy to reverse ones.
  10. Help others. Leaders know we’re building this together.

You’ll want to work here if

  • You are excited about how AI is transforming tech 
  • You are hungry for feedback and the chance to grow 
  • Your instinct is to work smarter not harder 
  • You love developing as a SME with a POV
  • You are motivated by challenges and big ideas 
  • You believe in radical personal accountability 

You don’t want to work here if: 

  • You are a tech pessimist 
  • Radical Candor is not your style 
  • You like to build big processes 
  • You stay @ the 30,000 foot view instead of digging into the details 
  • You prefer to operate in your comfort zone 
  • You expect to be judged by outputs instead of outcomes 

What we offer: 

  • Award-winning culture: recognized by Inc., Glassdoor, and Built-in for leadership, career opportunity, and engagement 
  • Industry Insight: over 500k+ people follow our tech newsletter: sign up here
  • Holistic compensation: cash, rich healthcare insurance benefits including PPO, HSA, and FSA options, Gympass, multiple  mental health resources, pet insurance, 401k match, annual education stipend, and generous paid time off.  

About our pay practices

We believe in recognizing and rewarding excellence. Our commitment to fairness means that compensation decisions consider factors like qualification, location, internal equity, and market data.

Our compensation philosophy goes beyond base salary. To align with your dedication and success, we offer total compensation as innovative as the work we do - this includes variable cash potential, 401k matching, flexible healthcare options plus mental health and gym resources, professional development and education stipends, great PTO, and more.

Equal Opportunity Employer: At CB Insights we know that innovation comes from collaboration, belonging, and diverse perspectives. We’re proud to be an equal opportunity employer - all applicants are considered for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in CB Insights’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.