Job Application for Digital Content Automation Specialist at Central California Alliance for Health (Remote)

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We have an opportunity to join the Alliance as the Digital Content Automation Specialist in the Marketing and Communications Department.

WHAT YOU'LL BE RESPONSIBLE FOR

Reporting to the Digital Communications Manager, this position:

Develops, coordinates, and executes targeted digital communications to all Alliance audiences.
Works with internal stakeholders and vendors to facilitate digital communications.
Performs testing, analyzes the results of digital communications campaigns, and makes recommendations for improvement
Leverages the Alliance’s customer relationship management (CRM) platform to enhance communication and marketing efforts in support of organizational strategic initiatives

ABOUT THE TEAM

The Marketing and Communications team are brand champions, working collaboratively to create relevant, effective and clear communications to support operational goals and promote understanding of our services for the populations we serve.

THE IDEAL CANDIDATE

Has a passion for building digital communications campaigns in automation platforms for different audiences
Is skilled at automating and executing text message campaigns for mass communication
Has an understanding of basic programming logic and can set up automation workflows
Is experienced with data integrations
Has a solid understanding of digital communications best practices, specifically email marketing and CRM solutions
Is skilled at collaborating with individual stakeholders and cross-functional teams
Has experience with compliance and understanding regulations; healthcare is a plus

WHAT YOU'LL NEED TO BE SUCCESSFUL

To read the full position description, and list of requirements click here.

Knowledge of:

Digital communications strategies, tools, and automation platforms, including best practices.
Industry best practices and standards related to email marketing and working with CRM solutions
Basic programming concepts, such as variables, conditions, and operators
Principles and practices of database segmentation
Performance-based measurement, outcomes, and metrics
Basic research, analysis, and reporting methods

Ability to:
- Identify issues, conduct research, gather and interpret information and data, identify issues of concern, make logical recommendations for action, and escalate issues to management as appropriate
- Analyze and evaluate campaign performance metrics and make data-backed recommendations for improvement
- Develop and execute digital communications, including setting up automations within various platforms
- Segment lists within an automation platform to create targeted text messages and emails
- Understand data privacy regulations and best practices related to digital communication initiatives and escalate issues to management
- Prioritize tasks in order to meet deadlines and respond to changing priorities
Education and Experience:
- Bachelor’s degree in Communications, Marketing, Business, or a related field
- A minimum of three years of experience supporting automated digital communication activities, (a Master’s degree may substitute for two years of experience); or an equivalent combination of education and experience may be qualifying.

OTHER INFORMATION

We are in a hybrid work environment and we anticipate that the interview process will take place remotely via Microsoft Teams.
While some staff may work full telecommuting schedules, attendance at quarterly company-wide events or department meetings will be expected.
In-office or in-community presence may be required for some positions and is dependent on business need. Details about this can be reviewed during the interview process.

The full compensation range for this position is listed by location below.

The actual compensation for this role will be determined by our compensation philosophy, analysis of the selected candidate's qualifications (direct or transferrable experience related to the position, education or training), as well as other factors (internal equity, market factors, and geographic location).

Compensation Range

$71,623 - $125,944 USD

OUR BENEFITS

Medical, Dental and Vision Plans
Ample Paid Time Off
12 Paid Holidays per year
401(a) Retirement Plan
457 Deferred Compensation Plan
Robust Health and Wellness Program
Onsite EV Charging Stations
And many more

ABOUT US

We are a group of over 500 dedicated employees, committed to our mission of providing accessible, quality health care that is guided by local innovation. We feel that our work is bigger than ourselves. We leave work each day knowing that we made a difference in the community around us.

The Alliance is an equal employment opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. We are an E-Verify participating employer

Join us at Central California Alliance for Health (the Alliance) is an award-winning regional Medi-Cal managed care plan that provides health insurance for children, adults, seniors and people with disabilities in Mariposa, Merced, San Benito and Santa Cruz counties. We currently serve more than 418,000 members. To learn more about us, take a look at our Fact Sheet.

At this time the Alliance does not provide any type of sponsorship. Applicants must be currently authorized to work in the United States on a full-time, ongoing basis without current or future needs for any type of employer supported or provided sponsorship.

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Are you a current or former employee of any of the following state agencies? Department of Health Care Services (DHCS), California Department of Social Services (DSS), or Department of Managed Health Care (DMHC)? If yes, please select below. *

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Yes - California Department of Social Services (DSS)

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I hereby certify that the facts and information set forth in my application and resume are true and complete. I authorize Central California Alliance for Health and its agents to investigate any and all of the statements that I have made. I understand that if I supply false or misleading information on my application or resume I may not be considered for employment. I also understand that if I become employed, false statements on this application or resume, or omissions of information may result in my termination.

My typed name shall have the same force and effect as my written signature.

U.S. Standard Demographic Questions

The Alliance is dedicated to creating a work environment focusing on inclusivity and belonging, In addition, we are interested in ensuring we have a diverse workforce. To that end, we invite you to voluntarily self-identify your race and ethnicity, as well as provide information on additional demographics. This data will remain anonymous and reported in aggregate to support our Diversity, Equity, Inclusion and Belonging efforts and to improve our future outreach and recruitment efforts.

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Digital Content Automation Specialist

WHAT YOU'LL BE RESPONSIBLE FOR

OUR BENEFITS

ABOUT US

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U.S. Standard Demographic Questions