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Content Marketing Manager

New York City, NY

Downtown Music Holdings (Downtown) is a modern global music company committed to building a more equitable music industry. We help millions of creators, rights holders and their partners to manage their music as a business and get paid fairly for their work. We service over 20 million music assets across North America, Europe, South America, Africa, Asia, and Australia, including some of the most well-known songs in popular music. 

CD Baby, “by artists for artists”. We are the world’s largest digital distribution platform for independent artists. We empower creators to distribute their music on Spotify, Apple Music, Instagram, YouTube, Amazon Music, Pandora, Facebook, TikTok, and 150+ other platforms around the world. We manage the single largest independent sound recording catalog in the music industry and have paid out nearly $1 billion in earnings to independent artists since our inception more than 20 years ago. CD Baby is owned and operated by Downtown Music Holdings. 

Are you passionate about music and seeking an opportunity to work in an industry where your passion and career can be one in the same? Do you truly enjoy helping others? If you're excited by the idea of helping great independent artists make a living doing what they love, then CD Baby is the place for you.

This role can be based in New York City, Los Angeles or our Nashville location. Also, open to remote/flexible locations.

The Role:

We're seeking a creative and strategic Content Marketing Manager who understands the unique challenges and aspirations of independent musicians. In this role, you'll develop and execute content strategies that educate, inspire, and empower independent artists to succeed in today's music industry.  You'll be the voice of our brand, creating content that resonates with artists at every stage of their careers, building the foundation that will power our company voice and connectivity to our artists. This role is essential in building our brand presence, driving engagement, educating artists and songwriters and prospects, and supporting our marketing initiatives through content that is relevant, timely and valuable for our community.

What you'll be doing:

  • Develop and maintain an editorial calendar aligned with independent artists' needs and business objectives
  • Write engaging blog posts, articles, and guides covering music industry topics, distribution strategies, and marketing tips
  • Create educational resources including tutorials, webinars, and how-to content
  • Collaborate with the team to develop email marketing campaigns that nurture artist relationships and drive engagement and retention
  • Contribute to social media strategy and content planning across platforms
  • Support video content initiatives, including scripting and creative direction
  • Maintains channel relevancy by assessing/updating/archiving legacy content
  • Develop strategies to grow engaged audience base across all content channels through SEO-optimized content and community engagement
  • Track and analyze content performance metrics
  • Generate regular reports on KPIs including engagement, conversion, and audience growth

Must-Haves / Requirements:

  • 3+ years of content marketing experience, preferably in music or entertainment
  • Strong understanding of the independent music landscape and artist needs
  • Excellent writing and editing skills with attention to detail
  • Experience with SEO, content management systems, and analytics tools
  • Proven track record of growing audience engagement through content
  • Strong project management skills and ability to meet deadlines
  • Familiarity with email marketing platforms and social media management tools
  • Understanding of content marketing automation and CMS platforms

 

CAREER DEVELOPMENT / EQUAL EMPLOYMENT OPPORTUNITY

In order to provide equal employment and advancement opportunities to all individuals, CD Baby does not discriminate in employment opportunities or practices on the basis of sex, age, race, color, national origin, sexual orientation, religion, marital status, genetic information, veteran status or disability.

COMMITMENT TO DIVERSITY

CD Baby is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills, experience, and unique perspectives. This commitment is embodied in company policy and the way we do business and is an important principle of sound business management.

ADA POLICY

It is Company policy not to discriminate against qualified individuals with disabilities in regard to application procedures, hiring, advancement, discharge, compensation, training, or other terms, conditions and privileges of employment.

Any individual who can be reasonably accommodated for a job, without undue hardship, will be given the same consideration for that position as any other applicant. The People Team is responsible for implementing this policy, including resolution of reasonable accommodation, safety and undue hardship issues.

Final Notes

  • If you are a recruiter, please do not contact us with candidates for this position unless we have engaged with you to do so.

Downtown provides base salary ranges for all positions located in the United States at the time of posting. The hiring range for this position is $80,000 - $100,000 annually. As a candidate for this position, your salary and related elements of compensation will be contingent upon various factors including, but not limited to, work experience, geographic location and relevant skills. Downtown is committed to providing a comprehensive market-competitive total rewards program for its employees which includes medical, dental, and vision, life insurance, 401(k) match and generous paid time off. This range does not include any other variable compensation components.

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