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Senior Social Media Manager

New York City, NY

CD Baby is the world’s largest digital distribution platform for independent artists. For more than 20 years, we’ve empowered creators to release their music to Spotify, Apple Music, YouTube, Amazon Music, TikTok, Instagram, and 150+ platforms worldwide—paying out nearly $1 billion 

Built by artists, for artists, CD Baby is a mission-driven, artist-first company.  Are you passionate about music and seeking an opportunity to work in an industry where your passion and career can be one in the same? Do you truly enjoy helping others? If you're excited by the idea of helping great independent artists make a living doing what they love, then CD Baby is the place for you.

This role is based in our New York City office location. 

The Role:

The Social Media Manager will own and lead CD Baby’s organic social presence across key platforms — driving strategy, execution, and performance tied to audience growth, artist acquisition, and brand authority. The ideal candidate doesn’t wait for direction. You bring ideas, test quickly, learn fast, and treat the brand’s social presence like it’s yours to grow.

What you'll be doing:

Strategy & Growth Ownership

  • Develop and execute an organic social strategy aligned to growth and engagement goals
  • Define platform-specific approaches that connect cultural relevance to measurable business impact
  • Identify content gaps, emerging formats, and performance opportunities to test and scale
  • Translate cultural moments, artist needs, and industry shifts into timely content

Content Creation & Video Ownership

  • Own the social content calendar and ensure consistent, cohesive storytelling
  • Concept, create, and publish high-performing, platform-native content across Instagram, TikTok, LinkedIn, Reddit, and emerging platforms
  • Lead short-form video ideation and production — developing strong hooks, clear narratives, and engaging edits optimized for platform performance
  • Work with designers, creators, and freelancers to scale content

Community & Brand Building

  • Lead day-to-day community engagement across comments, DMs, mentions, and tags
  • Foster artist-centered conversations that humanize the brand
  • Ensure CD Baby stays culturally relevant and differentiated within the independent music space

Performance & Collaboration

  • Monitor performance metrics and provide actionable insights through regular reporting
  • Test and iterate creative approaches based on data and platform signals
  • Collaborate with internal teams to translate campaigns and business priorities into social-first storytelling
  • Track competitive activity and platform trends to inform ongoing strategy

Must-Haves / Requirements:

  • 5+ years of experience in social media management, ideally within music, entertainment, or creator-driven industries
  • Experience owning and growing a brand’s organic social presence
  • Strong creative instincts, editorial judgment and deep understanding of internet culture
  • Hands-on experience with short-form video creation and editing
  • Excellent writing skills and ability to maintain a consistent brand voice
  • Data-driven mindset with experience using performance insights to inform strategy
  • Highly organized, proactive, and comfortable owning work end-to-end
  • Thrive in collaborative environments and confidently work cross-functionally

 

CAREER DEVELOPMENT / EQUAL EMPLOYMENT OPPORTUNITY

In order to provide equal employment and advancement opportunities to all individuals, CD Baby does not discriminate in employment opportunities or practices on the basis of sex, age, race, color, national origin, sexual orientation, religion, marital status, genetic information, veteran status or disability.

COMMITMENT TO DIVERSITY

CD Baby is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills, experience, and unique perspectives. This commitment is embodied in company policy and the way we do business and is an important principle of sound business management.

ADA POLICY

It is Company policy not to discriminate against qualified individuals with disabilities in regard to application procedures, hiring, advancement, discharge, compensation, training, or other terms, conditions and privileges of employment.

Any individual who can be reasonably accommodated for a job, without undue hardship, will be given the same consideration for that position as any other applicant. The People Team is responsible for implementing this policy, including resolution of reasonable accommodation, safety and undue hardship issues.

Final Notes

  • If you are a recruiter, please do not contact us with candidates for this position unless we have engaged with you to do so.

CD Baby provides base salary ranges for all positions located in the United States at the time of posting. The hiring range for this position is $85,000 - $100,000 annually. As a candidate for this position, your salary and related elements of compensation will be contingent upon various factors including, but not limited to, work experience, geographic location and relevant skills. CD Baby is committed to providing a comprehensive market-competitive total rewards program for its employees which includes medical, dental, and vision, life insurance, 401(k) match and generous paid time off. This range does not include any other variable compensation components.

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