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Growth Marketing Manager

Remote (United States)

Our Company:

At Cerebral, we're on a mission to democratize access to high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.

Since launching in January of 2020, Cerebral has scaled to provide mental health services to more than 700,000 people in all fifty US states. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional client outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent outcomes for hundreds of thousands of clients:

  • 82% of clients report an improvement in their anxiety symptoms after using Cerebral.  
  • 75% of clients who report improvement in their depression see improvement within 60 days.  
  • 50% of clients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.

This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality, evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.

The Role:

Cerebral is seeking a highly skilled and motivated Growth Marketing Manager with expertise in direct mail, affiliates, and paid media operations. In this role, you will be responsible for developing and executing strategies to drive customer acquisition, retention, and revenue growth through various marketing channels. Your primary focus will be on direct mail campaigns, affiliate partnerships, and paid media operations. The ideal candidate will have a strong background in growth marketing, data analytics, and a proven track record of delivering measurable results.

Who you are:

  • 6+ years of  experience in digital marketing and/or growth marketing. 
  • Bachelor's degree in Marketing, or a related field. MBA preferred.
  • Proven experience as a Growth Marketer, Marketing Manager, or similar role, with strong knowledge and expertise in direct mail, affiliates, and paid media platforms (e.g., Google Ads, Facebook Ads, etc.).
  • Proficient in data analysis and reporting tools, such as Looker and marketing automation platforms.
  • Experience with marketing technologies and data integration, including experience with Segment. 
  • Excellent strategic thinking, analytical, and problem-solving skills.
  • Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Results-oriented mindset with a strong focus on driving measurable growth and ROI.

How your skills and passion will come to life at Cerebral:

  • Growth Strategy: Develop and implement comprehensive growth marketing strategies and tactics to drive customer acquisition while maintaining efficient CAC.
  • Affiliate & Partnerships: Identify, onboard, and manage affiliate partners to expand brand reach and drive traffic and sales.
  • Agency & Vendor Management: Manage day-to-day relationships with agencies and vendors, ensuring effective collaboration, smooth project execution, and alignment with business goals.
  • Paid Media: Oversee paid media operations and activations, including search engine marketing (SEM), display advertising, social media advertising, CTV, and programmatic advertising.
  • Creative Development: Collaborate with cross-functional teams, including brand, analytics, and product, to develop compelling marketing assets and go-to-market campaigns.
  • Conversion Rate Optimization: Develop marketing landing pages and partner with the product team on core site to optimize user experience and path to conversion. 
  • Measurement: Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and optimize performance.
  • Data & Tech: Partner with internal data & tech teams, and external agencies to implement data strategies and marketing technologies to improve targeting, measurement, optimizations and overall execution.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including brand, analytics, product, tech, legal and compliance, to develop and execute integrated marketing campaigns. 
  • Market Research and Competitive Analysis: Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Conduct market research and competitor analysis to identify market opportunities, stay ahead of industry best practices, and inform marketing strategies.

What we offer: 

  • Mission-driven impact:
    • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
    • Join a community of high achievers who have a passion for promoting mental health
  • Path to develop & grow:
    • Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you
  • Remote-first model: Work virtually from anywhere in the US
  • Competitive compensation & benefits:
    • Total compensation includes equity / stock options
    • Medical, Dental, Vision, Life Insurance, HSA, Flexible Spending Accounts and 401(k)
    • Unlimited PTO - we encourage taking the time you need to relax and recharge
    • Wellness perks including monthly mental health days off (12 per year) in addition to holidays
    • Up to $200 reimbursement for any equipment purchased to support your work-from-home environment (video camera, ring light, headset, etc.)
    • Access to free Cerebral therapy services (up to 7 sessions per year)
    • Medical travel expense health reimbursement arrangement 
    • Paid parental leave after 3 months

Who we are (our company values):

  • Client-first Focus - relentless focus on advancing the quality of care, clinical experience, and patient safety
  • Ethics & Integrity - do what is right and demonstrate ethical principles, even when no one is watching
  • Commitment - accountable for fully delivering on commitments to our clients and each other
  • Impact & Quality - make a positive impact and deliver high quality outcomes, based on data and evidence
  • Empathy - act compassionately, listen to seek understanding, and cultivate psychological safety with clients and colleagues
  • Collaboration - achieve our goals together as a united team, strengthened by mutual openness, trust, and diversity of thought
  • Thoughtful Innovation - continuously evolve our ability to deliver on our mission, prioritizing long-term, strategic bets over short-term gains

Cerebral is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

___________________

Cerebral, Inc. is a management services organization that provides health information technology, information management system, and non-clinical administrative support services for various medical practices, including Cerebral Medical Group, PA and its affiliated practices (CMG), who are solely responsible for providing and overseeing all clinical matters. Cerebral, Inc. does not provide healthcare services, employ any healthcare provider, own any medical practice (including CMG), or control or attempt to control any provider or the provision of any healthcare service. “Cerebral” is the brand name commonly used by Cerebral, Inc. and CMG.

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