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Growth Marketing Manager

Remote (United States)

Cerebral and Resilience Lab have joined forces to build a new standard in mental health care—one that emphasizes better outcomes through stronger clinical decision-making, rigorous training, and professional excellence. By combining Resilience Lab’s Methodology & clinically-led training Institute with Cerebral’s extensive reach, clinical network, and care capabilities, we are creating a national model for high-quality, integrated, and accessible behavioral health care. 

We believe quality mental health care starts with curiosity, professionalism, and mastery of clinical decision-making. Joining our team means committing to show up on your best foot every day where you’ll be equipped with structured training, supportive supervision, and a methodology designed to guide you in making sound clinical decisions.

The Role:

Cerebral is seeking a highly skilled and motivated Growth Marketing Manager with expertise in direct mail, affiliates, and paid media operations. In this role, you will be responsible for developing and executing strategies to drive customer acquisition, retention, and revenue growth through various marketing channels. Your primary focus will be on direct mail campaigns, affiliate partnerships, and paid media operations. The ideal candidate will have a strong background in growth marketing, data analytics, and a proven track record of delivering measurable results.

Who you are:

  • 6+ years of  experience in digital marketing and/or growth marketing. 
  • Bachelor's degree in Marketing, or a related field. MBA preferred.
  • Proven experience as a Growth Marketer, Marketing Manager, or similar role, with strong knowledge and expertise in direct mail, affiliates, and paid media platforms (e.g., Google Ads, Facebook Ads, etc.).
  • Proficient in data analysis and reporting tools, such as Looker and marketing automation platforms.
  • Experience with marketing technologies and data integration, including experience with Segment. 
  • Excellent strategic thinking, analytical, and problem-solving skills.
  • Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Results-oriented mindset with a strong focus on driving measurable growth and ROI.

How your skills and passion will come to life at Cerebral:

  • Growth Strategy: Develop and implement comprehensive growth marketing strategies and tactics to drive customer acquisition while maintaining efficient CAC.
  • Affiliate & Partnerships: Identify, onboard, and manage affiliate partners to expand brand reach and drive traffic and sales.
  • Agency & Vendor Management: Manage day-to-day relationships with agencies and vendors, ensuring effective collaboration, smooth project execution, and alignment with business goals.
  • Paid Media: Oversee paid media operations and activations, including search engine marketing (SEM), display advertising, social media advertising, CTV, and programmatic advertising.
  • Creative Development: Collaborate with cross-functional teams, including brand, analytics, and product, to develop compelling marketing assets and go-to-market campaigns.
  • Conversion Rate Optimization: Develop marketing landing pages and partner with the product team on core site to optimize user experience and path to conversion. 
  • Measurement: Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and optimize performance.
  • Data & Tech: Partner with internal data & tech teams, and external agencies to implement data strategies and marketing technologies to improve targeting, measurement, optimizations and overall execution.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including brand, analytics, product, tech, legal and compliance, to develop and execute integrated marketing campaigns. 
  • Market Research and Competitive Analysis: Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Conduct market research and competitor analysis to identify market opportunities, stay ahead of industry best practices, and inform marketing strategies.

What we offer: 

  • Mission-driven impact:
    • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
    • Join a community of high achievers who have a passion for promoting mental health
  • Path to develop & grow:
    • Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you
  • Remote-first model: Work virtually from anywhere in the US
  • Competitive compensation & benefits:
    • Total compensation includes equity / stock options
    • Medical, Dental, Vision, Life Insurance, HSA, Flexible Spending Accounts and 401(k)
    • Unlimited PTO - we encourage taking the time you need to relax and recharge
    • Wellness perks including monthly mental health days off (12 per year) in addition to holidays
    • Up to $200 reimbursement for any equipment purchased to support your work-from-home environment (video camera, ring light, headset, etc.)
    • Access to free Cerebral therapy services (up to 7 sessions per year)
    • Medical travel expense health reimbursement arrangement 
    • Paid parental leave after 3 months

The national base salary range (OR the national hourly range for nonexempt positions) offered for this position is outlined below. Cerebral is committed to equal pay for equal work; however, business reasons may dictate variations in pay that are attributed to objective factors, such as a candidate's qualifications and years of experience. Total compensation includes base salary and may include an annual performance bonus and equity/stock options.

National Base Salary Range:

$110,000 - $135,000 USD

Who we are (our company values):

  • We Deliver Client Impact: Relentlessly focusing on advancing personalized, high-quality, evidence-based care that improves people's lives
  • We are One: Bringing our collective expertise together as a unified team, strengthened by collaboration, trust, diversity of thought and shared purpose
  • We Aim Higher: Continuously curious to drive our learning, our innovation and our personal growth to reach our full potential
  • We are Generous: Giving more than we take with compassion, empathy, support, openness and a willingness to help those in need
  • We are Accountable: Acting with courage, conviction and integrity to achieve our goals and ambitions to improve the lives of our clients

Cerebral is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

___________________

Cerebral, Inc. is a management services organization that provides health information technology, information management system, and non-clinical administrative support services for various medical practices, including Cerebral Medical Group, PA and its affiliated practices (CMG), who are solely responsible for providing and overseeing all clinical matters. Cerebral, Inc. does not provide healthcare services, employ any healthcare provider, own any medical practice (including CMG), or control or attempt to control any provider or the provision of any healthcare service. “Cerebral” is the brand name commonly used by Cerebral, Inc. and CMG.

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