Principal Product Marketer

Change.org is searching for a Principal Product Marketer to drive the success of our core product and new verticals. Reporting to the Head of Product Marketing as a key member of our Product org, you will shape and deliver product marketing strategies that engage and build trust with petition starters, petition supporters, and elected officials.

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for racial justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!

Key outcomes

• Launch and Scale New Features: Define and deliver a clear value proposition for a new feature for elected officials, leading to measurable improvements in internal and external awareness and engagement.
• Enable Cross-Functional Adoption: Develop and execute go-to-market plans in partnership with product squads to ensure alignment and adoption of new features.
• Support Scaled Impact Programs: Partner with the Scaled Impact team to optimize outreach strategies (e.g., HubSpot workflows, contractor programs), driving measurable lifts in response rates.
• Generate and Synthesize User Insights: As a key voice of the customer, lead and synthesize qualitative and quantitative research to understand elected officials’ and constituents’ needs, feeding insights back into product and marketing strategy. 

The most important core competencies for the role are:

• Product Marketing Strategy: You’re skilled at creating and executing positioning, messaging, and go-to-market strategies for complex ecosystems. You can build for complex B2C ecosystems with multiple user types. You are comfortable building repeatable frameworks as products evolve from early-stage bets into scalable systems.
  
  
• Cross-Functional Collaboration: You proactively align with product, engineering, and other internal teams to deliver outcomes. You drive clarity in complex environments through structured briefs and crisp storytelling. You successfully influence without direct authority and you energize stakeholders across functions.
  
  
• User Empathy & Insights: You pair qualitative research and data to develop a deep understanding of user needs and motivations. You don’t outsource insight – you uncover it directly and translate it into product and marketing implications. You help shape strategies around user journeys and feature development.
  
  
• Data-Informed Execution: You bring a structured, analytical approach to your work. You define success metrics, track performance, and synthesize what works. You incorporate data into your decision making, whether evaluating a pilot, refining a message, or supporting a product hypothesis. You’re comfortable with A/B testing and experiment prioritization.

• Content Development and Storytelling: You craft compelling narratives for both internal and external audiences. Whether through case studies, launch comms, or sales enablement, you know how to capture and convey value in clear, user-centered language. You write creative briefs and multi-channel campaign content (email, landing pages, etc.), with an eye toward brand voice consistency.

Target experience

• 8+ years of experience in product marketing and/or product strategy, including some B2C product experience
• A track record of driving the full product marketing lifecycle from market research to go-to-market planning and execution
• Expertise in product positioning and messaging to diverse personas and segments
• Bonus: experience in political, campaign or election tech

Interested? Great! Here's what you should know:

This is a full time, remote role based in North America.

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Principal Product Marketer is $200,000 in SF and NYC, $190,000 in Austin, Boston, Chicago, Los Angeles, Seattle, and Washington D.C., and $170,000 in all other US locations. In Toronto and Vancouver, the salary is $187,500 CAN.

Global benefits include unlimited PTO, 18 weeks of paid parental leave, and a variety of mental & physical health perks.

Our evaluation process is as follows:

• Interview with your recruiter
• Interview with the Head of Product Marketing
• Written exercise
• Follow-up presentation
• Final interviews with cross-functional team members
• Reference checks

We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!

We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.

We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

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We are legally required to conduct EEOC reporting. While this is required by the federal government, we recognize that it does not include all genders and ethnicities. We want you to know that Change.org celebrates all identities and we thank you for your participation.http://change.org/

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While we are a global company, we ask that you please submit your resumes/application questions in English.

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