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Chief Marketing Officer

Austin, TX

About CharterUP. CharterUP is transforming the $450+ billion group transportation and mobility market with an AI native platform that powers modern charter, shuttle, and emerging autonomous vehicle operations. Trusted by many Fortune 500 companies, CharterUP connects enterprises, institutions, and event organizers to thousands of bus operators nationwide, while increasingly serving as the operating system for large scale shuttle and transit programs across airports, campuses, industrial sites, and major events.

Through real time availability, transparent pricing, intelligent routing, and AI driven dispatch and optimization, CharterUP replaces a fragmented and opaque industry with automation, accountability, and scale.

Why Join Us

  • Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change.
  • Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization.
  • Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX.
  • Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability.

About the Role

Title: Chief Marketing Officer

Reports to: CEO

Location: Remote (Austin, TX preferred)

CharterUP is hiring a senior operating role with direct responsibility for CharterUP’s marketing performance. The CMO will own the company’s marketing strategy and execution end to end, with accountability for demand generation, customer growth, and marketing efficiency. The role partners closely with executive leadership across Sales, Product, and Finance to ensure marketing is aligned to business outcomes and operating as a cohesive system.  This is not a rebuild. The foundation is in place. The focus is on integration, discipline, and scaling what works.

What You’ll Do

Own the Growth System

  • Build and operate a unified, end-to-end marketing engine that drives efficient acquisition, repeat usage, and measurable revenue
  • Establish clear operating rhythms, forecasting, and performance visibility across all marketing channels
  • Ensure marketing is tightly aligned to company-level growth, pipeline, and revenue goals

Lead Demand Generation & Performance Marketing

  • Own acquisition strategy and performance across paid channels
  • Allocate capital with discipline and ensure spend translates into measurable business outcomes
  • Drive continuous optimization across the funnel, from traffic to conversion

Build Retention & Lifecycle as a Revenue Lever

  • Develop lifecycle and CRM strategies that increase engagement, repeat bookings, and customer lifetime value
  • Turn customer data into actionable segmentation and predictable revenue programs

Drive Product Marketing & Go-to-Market

  • Define positioning, messaging, and go-to-market strategy across CharterUP’s platform and emerging offerings
  • Ensure product innovation translates into adoption, revenue, and effective sales enablement

Shape Brand & Market Positioning

  • Evolve CharterUP’s brand to reflect its position as a technology-driven platform, not just a marketplace
  • Build consistent, differentiated narratives across customer segments and channels

Oversee Organic Growth & Authority

  • Maintain and strengthen organic channels as a durable source of demand
  • Ensure long-term authority, consistency, and performance across markets

Lead Cross-Functional Alignment

  • Partner closely with Sales, Product, Finance, and RevOps to align strategy, execution, and measurement
  • Act as a core operator within the executive team, contributing to broader company decisions

Build and Lead the Organization

  • Lead, develop, and scale a high-performing marketing team
  • Drive accountability, clarity of ownership, and strong execution standards across functions

What You’ll Bring

  • Proven experience leading multi-channel marketing organizations in high-growth, data-driven environments
  • Track record of owning end-to-end growth systems, not just individual marketing functions
  • Deep expertise in performance marketing and customer acquisition, with demonstrated ability to manage and optimize significant budgets
  • Strong experience building or scaling lifecycle/CRM and retention programs that drive measurable revenue impact
  • Experience leading product marketing and go-to-market strategy for new products or platforms
  • High level of analytical rigor, with the ability to translate data into clear decisions, forecasts, and business outcomes
  • Credibility as a cross-functional partner to Sales, Product, and Finance, with a focus on alignment and execution
  • Ability to operate effectively in a scaling environment, bringing structure and discipline without slowing momentum
  • Strong leadership presence with the ability to attract, develop, and retain top talent

Recruiting Process

  • Step 1 - Video call: Talent Acquisition interview
  • Step 2 - Video call: Hiring Manager interview
  • Step 3 - Video call: Team interviews
  • Step 4 - Video call: Case Study / Presentation
  • Step 5 - Offer & Background Check
  • Welcome aboard!

Global Benefits & Perks at CharterUP

We believe great people can live anywhere—and they deserve great benefits, too. While offerings may vary slightly by location, we prioritize hiring near our hubs in Austin, Atlanta, Miami, and Denver as we grow our global team.

  • Remote-First Flexibility: Work from anywhere we hire, with built-in flexibility. U.S.-based employees may reside in any of our 19 approved states.
  • Comprehensive Health & Wellness: Medical, dental, and vision insurance, mental health support, virtual care, gym discounts, and family-building benefits. In the U.S., we cover 100% of premiums for employees. International benefits align with local standards.
  • Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) + 8 paid holidays. International policies vary by country.
  • Financial Peace of Mind: Company-paid life, short-term, and long-term disability insurance where available.
  • Performance-Driven Culture: Join a fast-moving, ambitious, and collaborative team that wins together.
  • Referral Rewards: Earn bonuses for bringing top talent to the team.
  • Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable.
  • Top-Tier Tech: Choose a Mac or PC, plus monitor, keyboard, and mouse to hit the ground running.

CharterUP is an Equal Opportunity Employer. We are committed to creating an inclusive, accessible, and respectful workplace. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, marital status, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws in the United States and Canada. If you require accommodation during the recruitment process, please let us know. CharterUP is committed to providing reasonable accommodations during the hiring process. If you need assistance or an accommodation, please contact your recruiter.

Hiring Locations: CharterUP U.S.-based candidates and employees must reside in one of the following states: Arizona, California, Colorado, Florida, Georgia, Hawaii, Mississippi, Missouri, North Carolina, New Hampshire, Nevada, New York, Oklahoma, South Dakota, Tennessee, Texas, Utah, Washington, and Wyoming.

We hire in the U.S. and Canada and are actively expanding our global footprint.

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