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Media Associate Director (Media Buying / Planning)

New York, New York, United States

ABOUT CHUKMEDIA

ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems.

 

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

We are seeking a Senior Associate to join our Analytics team.  The Analytics team ensures the integrity and accuracy of Vayner’s client offerings, an essential piece of delivering Vayner’s core value proposition.  Using diverse data sets, we create a holistic picture of media performance across advertising platforms, and collaborate with client teams shape that data into a larger story.  We support the development of data-driven, actionable recommendations for our clients, with the speed, accuracy, and judgment required for success in today’s dynamic media environment.

In a Nutshell:

The Media Associate Director drives digital media campaign success from strategy to execution. This hybrid role blends planning and hands-on buying, requiring expertise in developing and implementing innovative media strategies, leading a team, and delivering exceptional client results. The Media Associate Director as a key marketing partner to clients, providing strategic guidance, fostering relationships, and ensuring effective media investments.

What You’ll Do:

  • Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations (to maximize ROI) to hands-on buying, budget management, and ongoing performance optimization.
  • Develop and deliver comprehensive, data-driven media strategies that encompass planning, execution, and optimization across digital platforms to achieve client goals.
  • Oversee media plan execution, proactively identifying opportunities to improve campaign performance, troubleshooting issues, and managing ad technology vendors.
  • Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data-backed optimizations.
  • Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships.
  • Oversee a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high-quality work.
  • Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output.
  • Collaborate with internal teams (Insights & Strategy, Creative, Project Management, Analytics) to develop omnichannel media strategies.
  • Contribute to agency growth by identifying opportunities to offer additional services to existing clients and introduce new clients.
  • Maintain relationships with media vendors and develop platform, publisher, and brand partnerships.

What You’ve Got:

  • 5+ years of media agency experience managing and executing across digital platforms
  • Experience buying and planning across multiple digital media channels with depth in a majority of the following:
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
  • Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify).  
  • Strong analytical and problem-solving skills, with the ability to identify opportunities and recommend effective solutions.
  • Proficiency in Excel (pivot tables, V-LookUps, macros) and ability to work in-platform.
  • Ability to present complex information clearly and concisely, and distill actionable insights.
  • Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor.
  • Ability to work independently and manage multiple projects simultaneously.
  • Demonstrates a collaborative, empathetic, and proactive approach, building strong working relationships and fostering a positive team environment. Understands the importance of listening, valuing diverse perspectives, and supporting colleagues to achieve shared goals.
  • Exhibits a drive for continuous learning, improvement, and innovation, readily adapting to new technologies, industry trends, and evolving client needs. Embraces challenges as opportunities for professional development and seeks out ways to enhance skills and knowledge.
  • Possesses the ability to solve problems creatively and work effectively across teams, demonstrating strong communication, diplomacy, and conflict-resolution skills. Thrives in a fast-paced environment and contributes to a culture of shared success.

 

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

  • Exact compensation may vary based on skills, experience, and location. 
  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits

Base Salary

$80,000 - $100,000 USD

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