Back to jobs
New

Lead Generation Specialist

Washington, DC (Remote)

Please note that candidates must currently live in the following states: DC, Illinois, Maryland, New York, Pennsylvania, Virginia.

Civis Analytics is hiring a Lead Generation Specialist to own our sales pipeline development. We serve mission-driven organizations including nonprofits like Doctors Without Borders, Feeding America, and Human Rights Campaign, as well as government agencies and Fortune 500 companies.

As our Lead Generation Specialist, you will build and execute systematic processes to identify, engage, and qualify prospects for our data analytics platform. You'll leverage AI tools and automation to maximize efficiency while maintaining the personalized outreach that converts prospects into qualified meetings. This role owns the pipeline from initial contact to scheduling the first client meeting — then hands off to our client-facing team to close.

Salary: $70,000 annually

What You'll Do

  • Build and execute outbound lead generation campaigns across multiple channels (email, LinkedIn, phone, events)
  • Design and implement AI-powered automation to scale prospecting efforts while maintaining quality
  • Research and identify target accounts and key decision-makers
  • Craft personalized outreach sequences that resonate with mission-focused prospects
  • Qualify leads based on defined criteria and book initial discovery meetings for the sales team
  • Maintain accurate pipeline data in Salesforce and track campaign performance metrics
  • Experiment with new channels, messaging, and tools to continuously improve conversion rates
  • Collaborate with sales and marketing to refine lead qualification criteria and messaging based on what converts

What We're Looking For (Minimum Qualifications)

  • 2-3 years of experience in lead generation, sales development, or business development
  • Experience selling to or working with non-profits, government, or mission-driven organizations
  • Demonstrated ability to work independently with minimal oversight and take full ownership of results
  • Experience using AI tools (ChatGPT, Claude, or similar) to automate workflows and scale efforts
  • Strong written communication skills for crafting compelling outreach
  • Comfort with CRM systems (Salesforce experience a plus) and lead generation tools
  • Data-driven mindset — you make decisions based on metrics and continuously optimize based on results
  • Proven track record of hitting or exceeding lead generation or pipeline targets
  • US work authorization required

Bonus Points (Preferred Qualifications)

  • Experience with marketing automation platforms (Salesforce, HubSpot, etc.)
  • Familiarity with prospecting tools like LinkedIn Sales Navigator, ZoomInfo, Apollo
  • Background in building processes from scratch or improving broken systems

You Should Apply If:

  • You have worked in the Nonprofit or advocacy industry
  • You are resourceful and comfortable figuring things out on your own
  • You get energized by testing new approaches and learning what works
  • You want to use AI and automation to work smarter, not just harder
  • You are motivated by hitting tangible numbers and seeing direct impact from your work

You Should Not Apply If:

  • You need significant day-to-day direction or supervision to stay on track
  • You prefer established processes over building and experimenting
  • You view lead generation as purely transactional rather than relationship-building
  • You need every decision validated before taking action

Civis embraces the individuality of our employees and we celebrate each other's differences. Our products, services, and culture benefit from and thrive on the unique perspectives brought by each person in our Civis community. We're proud to be an equal opportunity workplace, and we are committed to equal employment opportunity regardless of race, age, sex, color, ancestry, religion, national origin, sexual orientation, gender identity, citizenship, marital status, disability, or Veteran status. If you have a disability or special need that requires accommodation, please contact internalrecruiting@civisanalytics.com

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States.

EEO IS THE LAW

EEO Supplement

Pay Transparency

Employee and Applicant Privacy Notice

Create a Job Alert

Interested in building your career at Civis Analytics? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Please note the salary for this role is posted in the job description.

Select...
Select...

Please do not say "see resume." We are trying to ensure we give your experience as thoughtful a review as possible. 

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Civis Analytics’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.