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SEO & Ads Manager

Remote (India)

About the Company

Clarifai is a leading, full-lifecycle deep learning AI platform for computer vision, natural language processing, and audio recognition. We help organizations transform unstructured images, video, text, and audio data into structured data at a significantly faster and more accurate rate than humans would be able to do on their own. Founded in 2013 by Matt Zeiler, Ph.D. Clarifai has been a market leader in AI since winning the top five places in image classification at the 2013 ImageNet Challenge. Clarifai continues to grow with employees remotely based throughout the United States and in Tallinn, Estonia.

We have raised $100M in funding to date, with $60M coming from our most recent Series C, and are backed by industry leaders like Menlo Ventures, Union Square Ventures, Lux Capital, New Enterprise Associates, LDV Capital, Corazon Capital, Google Ventures, NVIDIA, Qualcomm and Osage.

Clarifai is proud to be an equal opportunity workplace dedicated to pursuing, hiring, and retaining a diverse workforce.

 

Your Impact

We are looking for an exceptional SEO & Ads Manager to join our Marketing team. You will help make Clarifai’s brand more prominent and generate more top of funnel opportunities for our Sales team.The Opportunity

  • Design and implement B2B demand generation programs to achieve quarterly targets for leads and opportunities. 
  • Establish, track, and drive actions to improve response rates, pipeline progression and return on effort for demand generation programs. Responsible for key metrics across your programs. Organize reports and dashboards to provide visibility; analyze and report on campaign results and KPIs. 
  • Manage all aspects including researching target audiences, budgeting, list creation, tactic execution, results reporting, and return on investment.
  • Calibrate SEO and paid search campaigns. 
  • Curate relevant collateral for campaign success.  Participate in creating content when necessary. Incorporate constructive feedback from the Sales team including on collateral creation.
  • Work with team members to continually evaluate and assess new methods and opportunities to reach key personas. Perform and document post mortem analyses at the conclusion of each campaign, deriving lessons learned on lead quality and quantity based on activities and messaging.
  • Annually perform a formal audit of all campaigns and their content to ensure that Clarifai continuously improves what content we are using/sharing. 

Requirements

  • 6+ years of Saas demand generation experience with SMB, Mid-Market and Enterprise B2B accounts
  • Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment.
  • Ability to juggle multiple cross-functional projects in a fast-paced, deadline-driven environment with strong attention to detail.
  • Data-driven marketing experience. Each program you run has clearly-defined success metrics.
  • Strong knowledge of omnichannel demand generation tactics (events marketing (physical and digital), SEO, social media marketing, email marketing) and lead conversion principles including various testing and user segmentation.
  • Experience running automation campaigns. Fluency in Hubspot or Wordpress is preferred.
  • Experience with Google Analytics, Google Tag Manager.
  • Ability to communicate fluently in English.

Great to Have

  • Prior experience in a start-up, especially in a technology or SaaS start-up.
  • Prior experience at company using product led growth strategy
  • History of progressively expanded responsibilities as a marketer. You are excited to broaden your knowledge about new methods in marketing such as generative content. Curious to learn, grow, and improve your skills as a marketer.
  • Personal pride in creating high quality programs. Passionate about the success of your team. 
  • Strong interpersonal, multi-tasking, project management and problem-solving skills.
  • Outstanding verbal and written communication skills, including presentation skills and copywriting.
  • Interest in Artificial Intelligence, Machine Learning and/or Computer Vision/NLP.

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