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Social Analyst, Brand Engagement

Draper, Utah, United States

Who We're Looking For - Social Analyst, Brand Engagement

Are you intellectually curious and data-savvy with a passion for numbers, emerging platforms, and social media developments? Does the application of critical thinking to emerging trends and digital data while extracting the, “So what? Now what?” from online behaviors excite you? Are you interested in diving into the hard facts and figures to provide strategic recommendations that will ultimately increase brand awareness and advocacy to drive best-in-class customer experience (CX)? If so, we’ve got the perfect role for you within our fast-growing social practice. 

Clearlink partners with the world’s leading brands to create unique consumer engagements that attract, acquire, and develop brand advocates while driving revenue and retention. One of these partnerships includes [industry/vertical/brand]. We’re seeking a passionate, creative, innovative problem-solver to join our social team as a dedicated analyst on this project. This role will serve as the primary research lead, reporting on both team performance-related metrics as well as consumer insights to inform brand engagement strategy and create the ultimate CX.

The Impact You Will Make

Core Focus:

  • Ongoing analysis and reporting of social engagement team performance, including alignment with program-specific KPIs and ROIs and proactive recommendations to optimize / improve.
    • Analysis of social media interaction data as it relates to efficiency (volume, productivity, etc.); providing summary, trends and key takeaway reports (weekly, monthly, quarterly) with actionable insights and strategic recommendations.
    • Analyze and report on brand engagement KPIs to internal team leadership and brand partners, including areas that are meeting, exceeding, and/or falling short of goal(s), with recommendations on how to optimize and improve, while identifying additional KPIs to promote program alignment and growth. 
  • Additional proactive research and reporting on brand-specific, competitor, and/or industry mentions/trends to provide strategic insights informing brand partner strategy (including engagement, content development, product development, GTM campaigns, etc.)
    • Consideration for multiple sources (social, review sites, forums, blogs, and news/media), with analysis of key topic drivers and related sentiment across all stages of the customer journey (awareness, acquisition, support, and advocacy).

Role and Responsibilities:

  • Identify key trends and insights in user needs via qualitative and quantitative feedback to help increase CX (awareness, acquisition, CS, and advocacy), support efficiencies, and drive success.
  • Partner with the engagement team to recommend new content or effective solutions, based on observations, trends, and information gathered from digital support provided and community insights.
  • Create, maintain, and organize internal and external tracking Sheets for the Brand Love team and external client (monthly metrics trackers, ad hoc trixes for client projects).
  • Analyze social media interaction data as it relates to community insights including:
    • Supported products, such as feature recommendations or optimizations
    • Competitive insights (as needed)
  • Collaborate with Team Leaders to identify common issues across all program channels; provide strategic recommendations for program optimizations accordingly.
  • Report and analyze on social creative performance metrics to determine effectiveness while recommending areas for improvement.
  • Work with external and internal agencies and platforms to conduct reporting and analysis for concepts like efficiency, NPS, brand engagement impact, etc. 
  • Promptly respond to client asks and foresee potential outcomes/feedback, going above and beyond to prevent bottlenecking on critical asks, monitor GChats, fill in for leads/Marketing & Brand Partner Program Manager when necessary.

What You Bring

Experience and Education:

  • 1-3 years of social engagement and/or social analytics experience; prior digital analytics experience highly preferred.
    1+ year experience in brand engagement or social media marketing analysis also preferred. 
  • Ability to critically analyze data, identify emerging trends, extract insights, and succinctly report on findings related to both online brand partner, competitor brands, and/or industry mentions as well as social engagement team performance. 
  • Fluent in reading, writing, and speaking English (as well as [add additional languages if applicable].
  • High-level understanding of social networks and social media, including similarities and differences between channels/platforms, as well as using social media on behalf of a company as opposed to personal use
  • Strong knowledge of digital support channels and measurement for success, including social media networks, social messaging apps, chat, community forums, consumer review sites, self-service content, and e-mail.
  • Excellent written and verbal communication skills, comprehension skills and thorough attention to detail.
  • Previous experience with social media management/ analytic tools (such as Brandwatch, Sprinklr, Khoros, Salesforce, Hootsuite, etc.) and other related technologies is highly desirable.
  • At least 1-2 years of experience with Google Suite Programs, including Sheets, Docs, and Slides.
  • Strong organizational and time management skills.
  • True ownership mindset with resilience and resolve to follow-through. 
  • Typing speed of 40 words per minute is desirable
  • High school diploma required
  • Available to work 9am-5pm (time zone) Monday-Friday, plus occasional special event coverage for weeknights and weekends.

Perks That Set Us Apart

  • 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
  • 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
  • 🧘‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
  • 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
  • 👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
  • ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
  • 🏢 Office Vibes: This position will be expected to work 4 days in our Draper, UT office, with the perk of being 1 day remote each week.
  • 🌎 World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
  • 🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
  • 🤝 Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.

Interviewing at Clearlink

We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. 

  • Once your application is submitted, we will review it and be in touch
  • 30-min phone call with the Recruiting Team
  • 30-min - 1 hour interview with the Hiring Manager
  • 30-min - 1 hour interview with a Clearlink Panel

Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.

Why Work For Us

Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.

Clearlink Partners & Awards: 

  • Partnered with The Period Project for easy access to menstrual hygiene products.
  • Awarded the 2022 Shatter List for breaking glass ceilings in technology.
  • Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.

Clearlink Values (CLEAR):

  • Create Community
  • Learn & Grow
  • Embrace Opportunity
  • Act Like An Owner 
  • Respect Every Person

Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.

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