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Director of Paid Media

Draper, Utah, United States

Who We're Looking For - Director of Paid Media 

We are seeking a highly skilled and experienced Director of Paid Media to join our team. In this role, you will be a subject-matter expert, responsible for shaping business strategy, optimizing processes, and enhancing the user experience. You will lead our Paid Media team, driving the development and launch of campaigns across Performance Marketing websites, continuously improving performance, collaborating with cross-functional marketing teams, and fostering the growth of our versatile paid media professionals.

Clearlink stands out by catering to a diverse range of clients, including top-tier internet providers, major cellular/wireless carriers, safety and home security companies, insurance providers, and more. What sets us apart is our focus on closed deals, going beyond lead optimization. Our in-house team manages the entire optimization process, ensuring targeted precision and avoiding guesswork. Through our strategic media buying efforts, we drive valuable traffic that results in successful product sales for our clients.

As the Director of Paid Media, you will play a pivotal role in setting the strategic direction, implementing initiatives, providing training, supervising execution, and driving the adoption of paid media practices. Reporting directly to the SVP of Agency, you will have oversight of a substantial $10,000,000 ad-spend budget, leading a team of 5+ PPC specialists, and closely collaborating with design, copy, development, CRO, and partner relations teams. This position offers high visibility, including opportunities to present to the executive team and clients.

The Impact You Will Make 

  • Lead and develop a successful team of PPC specialists, fostering a culture of performance measurement and accountability
  • Enhance landing page experience, measure results, and drive continuous testing to optimize paid media operations
  • Collaborate across the business to drive revenue growth, capture opportunities, and achieve brand-specific profit and volume targets
  • Test and implement new Betas on Google, Bing, and other platforms
  • Improve Paid Media reporting for accuracy with real-time data that is focused on visualization and the ability to make quick data-driven decisions
  • Deliver comprehensive training programs to enhance team skills and streamline processes for efficiency and optimization opportunities
  • Apply our team matrix structure for effective collaboration, resource allocation, and successful outcomes
  • Take ownership of technology, reporting, and automation, ensuring data integrity and driving success within accounts
  • Provide hands-on leadership and guidance, actively working within accounts to drive desired outcomes

What You Bring

  • 6-8+ years of experience managing PPC performance teams
  • 5+ years of experience in Paid Media
  • Proven success managing large paid media budgets in competitive industries
  • Experience operating direct response, acquisition-focused campaigns
  • A deep understanding of analytics and data-driven decision making
  • Outstanding cross-functional and external communication skills
  • Strong grasp of how the paid search auction reacts to competition
  • Deep knowledge of the Google Marketing tech stack
  • Collaborative work style
  • Agency experience preferred, but not required

Perks That Set Us Apart

  • 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
  • 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
  • 🧘‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
  • 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
  • 👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
  • ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
  • 🧑‍💻 Flex Schedule: This is a hybrid role. Expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements. 
  • 🌎 World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
  • 🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
  • 🤝 Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.

Interviewing at Clearlink

We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. 

  • Once your application is submitted, we will review it and be in touch
  • 30-min phone call with the Recruiting Team
  • 30-min - 1 hour interview with the Hiring Manager
  • 30-min - 1 hour interview with a Clearlink Panel

Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.


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Why Work For Us

Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.

Clearlink Partners & Awards: 

  • Partnered with The Period Project for easy access to menstrual hygiene products.
  • Awarded the 2022 Shatter List for breaking glass ceilings in technology.
  • Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.

Clearlink Values (CLEAR):

  • Create Community
  • Learn & Grow
  • Embrace Opportunity
  • Act Like An Owner 
  • Respect Every Person

Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.

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