Marketing Lead - Defi, Blockchain

Marketing Lead - Defi, Blockchain

About Clearmatics

Clearmatics is a blockchain protocol engineering company that builds decentralised financial market infrastructures that are more open, efficient, and resilient than those serving legacy market structures of today.

We have a bold vision for this new market infrastructure - enabling market participants to solve currently unaddressed problems of the real economy, including "missing markets" problems. We aim to achieve our vision through technologies that allow peer-to-peer trading and settlement within new markets, and with digital assets whose values track real-world risk factors that currently have no suitable expression in legacy markets. 

No matter the nature of a risk factor, whether macro-economic or climactic, our mission is to make important risk factors tradable; by anyone, anywhere, without reliance on financial intermediaries. We are building this new infrastructure in collaboration with incredible trading and blockchain communities.

Clearmatics was founded in 2015, and we have ever since been committed advocates of Open Source development, and active participants in the blockchain and cryptography research communities. We've also been an active participant and supporter of decentralized infrastructure initiatives.

We're looking to hire a Marketing Lead with expertise in Blockchain marketing  and growth strategy to expand our Marketing and Communications team.  

Our stack is Ethereum-like, so familiarity with -- and passion for -- the space is key.

Some of the areas we tackle include blockchain infrastructure optimised for financial use-cases, protocols for specific applications (such as smart contract-based derivatives, synthetic assets, cryptocurrency stabilization...), scalability and privacy through cryptography (zkSNARKs, multiparty computation, private transactions/assets).

Currently the Clearmatics team is heavily involved as the Launch Partner for the Autonity Project.  Autonity project will  Autonity is an EVM based public blockchain for decentralised derivatives clearing. You can learn more about the Autonity project and its ongoing testnet games through the links below.

• https://autonity.org/
• https://game.autonity.org/
• https://docs.autonity.org/

About You

We are looking for a Marketing Lead with in-depth knowledge of Layer 1 protocols  and DeFi communities and how they are marketed. Almost 100% of the work you will be doing is for the Autonity Project, rather then Clearmatics itself.

You are results driven and highly proactive – you know how to get things done and you’re not afraid to think outside the box. You have a wide range of experience in all aspects of marketing alongside an excellent understanding of go-to-market strategies for a blockchain and/or DeFi project. As an expert growth strategist, you know how to grow highly specialised and technical communities and audiences. You are passionate about Blockchain and Financial Technology and have a proven track record in a regulated sector and startup environment. 

Responsibilities

• Lead all marketing initiatives, taking responsibility for Autonity’s growth and visibility 
• Develop, implement, and lead successful and innovative go-to-market (GTM) and growth strategies by collaborating with cross-functional teams
• Develop methods for data-driven decision-making; set growth metrics for campaigns, engagement and events, and communicate effectively about the analytical insight
• Oversee and lead the growth, management, and content strategy of Autonity’s social media and community (X, Medium, Discord, Linkedin and Telegram), promoting high engagement and product loyalty
• Grow Autonity’s product and brand awareness and generate hype within Blockchain and DeFi spaces
• Structure and launch new programs, events, campaigns, and initiatives focused on growth marketing and branding, identify effective marketing collaborations to maximum amplification
• Work closely with the CEO and leadership from other functions (e.g. Engineering and Operations) to ensure that Marketing is aligned with the overall business strategy and goals
• Manage and optimise marketing resources in a startup environment, allocating resources effectively for maximum impact

Requirements

• Essential for Application Success - Experience marketing specifically for a Layer 1 Blockchain, Decentralised Finance, or a Derivatives Project
• Bachelor’s degree in marketing, communications, business, or a related field
• 5+ years of direct marketing experience, with a proven track record in Blockchain marketing
• In-depth knowledge of Layer 1 blockchain networks and DeFi, bonus points for derivatives
• Proven track record marketing to niche, highly technical, and hard to reach communities
• Proven experience bringing  innovative solutions and ideas to solve complicated challenges
• Identify critical priorities that lead to growth opportunities
• Ability to manage multiple projects simultaneously and seamlessly, and meet deadlines
• Strong analytical and conceptual skills, with a data mindset and the ability to build and optimise data-driven marketing strategies 
• Exceptional communication, organisation, and project management skills
• Ambitious self-starter, results driven, and highly proactive – you enjoy a challenge!
• Passionate about blockchain and decentralisation