Principal Product Manager

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

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Role Overview

As a Principal Product Manager (PM5) at Cleo, you will spearhead strategy and execution in major areas of the product and business, driving initiatives that create step-change impact on our commercial metrics and user satisfaction. You will collaborate cross-functionally with design, engineering, analytics, and commercial teams to deliver innovative, engaging product experiences at scale. You’ll also mentor other product managers and shape how product discovery and development happen across your squads.

We are particularly interested in candidates who have proven success at high-growth consumer-focused tech companies (preferably fintech), where rapid iteration, data-driven decision-making, and user-centric design are paramount.

Key Responsibilities

• Product Strategy & Vision: Define and own the vision, strategy, and roadmaps for key product areas, aligned with Cleo’s mission. Identify opportunities to create value across squads and product areas.
• Industry Awareness: Monitor fintech trends and consumer developments to stay competitive.
• Problem Solving: Solve interconnected challenges by structuring actionable, impactful steps.Hypothesis-Driven: Use data and a test-and-learn approach to shape tactical and strategic decisions.
• Customer Focus: Collaborate with Product Design and User Research to uncover emerging customer needs. Ensure cohesive customer journeys that align user needs with business goals.
• Thought Leadership: Advocate for a user-first mindset, sharing insights across teams.
• Commercial Focus: Prioritise initiatives with clear revenue and LTV benefits. Balance growth, profitability, and user satisfaction effectively.
• Delivery & Impact: Define best practices for planning, prioritisation, and execution. Deliver significant growth and engagement improvements using KPIs.
• Leadership & Collaboration: Foster a culture of ownership and accountability within squads and drive collaboration and transparency across roadmaps.
• Stakeholder Management: Align on strategic priorities with senior leaders and resolve ambiguity.
• Mentorship & Development: Coach PMs to grow technical and soft skills.
• Bias to Action: Identify and execute opportunities, even in ambiguity.
• Disagree & Commit: Advocate for the best decisions while respecting outcomes.

What We’re Looking For

• Industry Background: Extensive experience (6-8+ years) in product management roles at high-growth consumer-focused tech companies. Fintech experience (consumer financial products) is highly preferred.
• Scale & Complexity: Demonstrated success overseeing product strategies across multiple squads or high impact / scope product lines, delivering impactful growth or revenue increases.
• Strategic Acumen: Ability to define and drive a compelling product vision, linking daily execution to long-term business objectives in a dynamic fintech environment.
• Analytical Mindset: Proficient in using data to make strategic decisions, with a strong understanding of experiment design, user research, and A/B testing.
• Influential Leadership: Proven track record of guiding and inspiring cross-functional teams and driving results in complex environments without direct authority,
• User-First: Deep empathy for customer needs, translating them into innovative products that balance user delight with commercial goals
• Adaptability: Comfortable working in a fast-paced, iterative, and sometimes ambiguous environment—thriving on continuous learning and experimentation.

 

How long will the process take?

We aim to move as fast as possible. Usually 2-3 weeks is enough time for us all to get to know each other.

• Step 1: 30-45 minute video call with a member of our Talent Team to find out more about your experience and mutual fit for Cleo
• Step 2: 1 hour with the Hiring Manager - Tom May, Product Director - New Ventures
• Step 3: Take home task to be presented to two of our Wider Leadership Team
• Step 4: 45 minutes with two cross-functional peers from engineering, user experience, commercial or data

 

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/  - This role is PM5 level.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support. 
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme 
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you’re an existing user, you’ll still have access to the app. But some features won’t be available (just for a little while). Why? 99% of our users are based in the US – where financial health is often overlooked. We’ve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we’ll be able to apply what we learn to better support our UK users in the future.