Lead Product Analyst - Virality

This is a ‘Level 4’ position. Cleo has 5 internal levels of competency within Product Analytics. See our skills framework for how we differentiate on seniority.

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.

About Cleo

People come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About the role

As a Lead Product Analyst in our Growth pillar, you’ll be focusing on driving virality and optimising the incrementality of our product-led growth channels. You’ll work as part of a cross-functional squad alongside product manager, user researcher, designer, and engineers. You’ll bring a technical, product-led approach to our growth and virality loop: breaking down every element of acquisition and lifetime value - investigating and improving our understanding, running experiments and working closely with teams across the business to drive these metrics forward.

You’ll also sit within the wider data function here at Cleo; a hotshot chapter of 60 Machine Learning Engineers, Product Analysts, and Analytic Engineers with significant industry experience who are at the heart of everything we do at Cleo.

What you’ll be doing

• Enabling the rapid growth of our business; understanding the ecosystem of our business and identifying the highest impact areas for product-led growth.
• Defining key virality metrics and tracking KPIs to analyse what really matters. You’ll closely monitor our K-factor and find opportunities to improve it.
• Leading the measurement of ROI, incrementality, and cannibalisation of new viral initiatives.
• Influencing the roadmap of product teams through presentation of data-based recommendations.
• Applying graph theory and building network models to uncover new viral opportunities.
• Working closely with engineers to make sure we collect the right data to produce relevant business insights.

About you

We are looking for a self-starter, focused on results, with a demonstrated success in using analytics to drive the understanding, growth, and success of a product.

• 5+ years of experience doing quantitative analysis within a digital product environment. You are no stranger to funnel analysis and driving product improvements through data-based insights.
• Track record of success in working in viral products or referral programs.
• Significant experience conducting large-scale A/B experiments.
• You are technically strong. We are looking for someone with excellent SQL and python skills who have previously built predictive models and/or graph models.
• Knowledge of statistics (e.g. hypothesis testing, regressions). Bonus if you have a strong understanding of Graph Theory and Network Modelling.
• Strong ability to communicate findings to non-technical stakeholders in a concise and engaging manner
• Experience with data visualisation tools such as Tableau, Looker, or Periscope.

What do you get for all your hard work?

• A competitive compensation package (base + equity). This is an AX4 position as described in our public skills framework - The band for this role is £90K-£113K
• Work at a fast-growing UK startup, backed by top VC firms - Sofina, Balderton, EQT Ventures - that still has a sense of its values
• A clear progression plan. We want you to keep growing. You will always have a clear development plan, built using our skills framework, and a people-manager who works hard to help you on that journey.
• Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work. We expect our team members to be in our London office 1-2 times a week. On Thursdays, we buy you lunch but you can come in whichever days work best!
• And the rest!
• Performance reviews every 8 months, with generous pay increases and equity top-ups for high performers
• Private Medical Insurance, dental cover, life assurance
• 25 days annual leave + 1 additional day for every year you spend at Cleo (+ public holidays)
• 6% employer-matched pension
• 1 month paid sabbatical after 4 years at Cleo
• Enhanced parental leave
• Access to Learnerbly, Reforge, and other L&D portals
• Online mental health support via Spill
• We'll pay for your OpenAI subscription
• Regular socials and activities, online and in-person
• And more! Check out our full benefits package here

UK App access: The Cleo app is no longer downloadable in the UK. Why? 99% of our users are based in the US – where financial health is often overlooked. We’ve shifted our focus to where we can provide the most value and make the greatest impact for users. We’ll be returning to support UK users in the future.