Head Of Content Design

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About the Role 

At Cleo, we’re redefining how people manage their money and building the world’s most intelligent and engaging AI-powered financial guide.

Key Responsibilities 

As our Head of Content Design, you will:

• Shape the future of financial guidance: Lead the integration of Cleo’s tone of voice into the product and set the vision for content design that engages millions of users with personalised, delightful experiences.
• Inspire and lead a world-class team: Guide and mentor a talented group of content designers, fostering an environment where creativity and collaboration thrive. You'll empower them to deliver exceptional work across Cleo’s ambitious product roadmap.
• Build meaningful partnerships: Work closely with Product, Engineering, Marketing, and AI/ML teams to bring innovative ideas to life, ensuring a seamless and unified user experience across Cleo’s ecosystem.
• Drive strategic impact: Develop scalable processes and systems that enable your team to deliver at speed without compromising quality. You’ll ensure content design plays a critical role in Cleo’s strategy to become the world's most intelligent finance coach
• Champion user-centric design: Advocate for content design’s role in shaping user experiences that simplify and enrich people's financial lives, balancing creativity with measurable impact.
• Be a voice for design leadership: Collaborate with Cleo’s senior leadership, including the founder/CEO, to represent content design as a strategic pillar in Cleo’s mission to improve financial wellbeing globally.

What We’re Looking For:

This is a senior leadership position which requires someone with significant experience in a similar leadership role in a product-focused tech companies.

• Deep expertise in content design or UX writing, with proven success crafting engaging and user-centred experiences for mobile products
• Demonstrated hands-on experience in conversational design and chat-focused user interfaces, including comfort working with LLM-powered content at scale.
• Previous experience and understanding of designing products for a US audience
• Strong leadership skills, with a track record of managing and mentoring teams (including managing managers) in fast-paced, high-growth environments.
• Experience collaborating effectively with cross-functional partners, balancing competing priorities, and navigating complex, highly regulated industries.
• Passion for creating inclusive, thoughtful, and impactful user experiences that reflect the diverse needs of Cleo’s global audience.
• A strategic and adaptable mindset, with the ability to advocate for content design and shape processes that support high-quality, user-focused work.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ 
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support. 
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme 
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you’re an existing user, you’ll still have access to the app. But some features won’t be available (just for a little while). Why? 99% of our users are based in the US – where financial health is often overlooked. We’ve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we’ll be able to apply what we learn to better support our UK users in the future.