Lead Copywriter

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent AI financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

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About the role

We’re looking for an experienced, customer-obsessed, relentlessly-curious Lead Copywriter with a good sense of humor and an even better attitude. You need to have a diverse portfolio that excites, inspires, and makes us just a little jealous. You’ll lead the development of standout, high-performing creative, mentor junior writers, and partner with cross-functional teams to ensure our messaging is sharp, impactful, and always unmistakably Cleo.

What we’re looking for:

• A US East Coast-based copywriter with 5-7 years experience, including managing more junior writers
• A practical dreamer, you’re a conceptual thinker who can bring ideas to life (and pivot fast)
• A team player, you’re excited to work cross-functionally and love to collaborate (and don’t let timezones get in your way)
• An excellent writer (minus the ego) who embraces ambiguity, isn’t scared of compliance or complexity, asks smart questions, understands business objectives, and dives into the data

Key responsibilities

• Bringing our unique tone of voice to life across channels and campaigns, including crafting copy for paid and organic executions, from one-off ad tests to larger campaigns or initiatives, as we launch our new brand
• Owning copy development for a variety of creative projects in their entirety
• Contributing to and leading creative brainstorming sessions
• Working closely with the design team and creative leadership to create conceptual campaigns
• Mentoring your reports, proactively managing their careers as well as their day-to-day work to ensure they are creatively challenged and personally fulfilled

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/. This is a CW4 role and we can pay between $106k - $141k. 
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
• 401k matching
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.