Growth Marketing Lead - Diversification

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

Role Overview:

As a Growth Diversification Lead, you’ll help shape the future of Cleo’s acquisition strategy beyond our core product (EWA). You’ll sit within Growth Marketing and have your own sub-team focusing on how we grow adoption of new Cleo products like our Chat and Cards offerings through performance marketing.

This is a high-impact, high-ownership role for someone who thrives in ambiguity and enjoys building from 0 to 1. You won’t run paid campaigns day to day, but you’ll lead the strategy, define go-to-market approaches, and partner with channel managers, product, user research, and creative teams to unlock efficient new user growth.

We’re launching more products and features than ever at Cleo and this role is pivotal in the success of those new products.

Key Responsibilities

• Lead the growth strategy for new Cleo products via performance marketing (e.g. Chat, Card, upcoming launches)
• Audit current acquisition efforts, identify gaps, and build a roadmap for scaling new products through paid channels
• Define and own key metrics, with a focus on bringing new product CPAs in line with core product benchmarks
• Partner closely with product, creative, channel managers, and user research to shape messaging, test hypotheses and drive down CPA
• Use data and SQL to analyse acquisition performance, customer behaviour, and campaign results
• Build and scale processes for Diversification within the Growth team as this area expands
• Manage and mentor existing team members, growing your team over time

Requirements

• SQL skills: you’ll be in the data often, analysing acquisition performance and shaping strategies
• Experience in a performance marketing, growth, or marketing analytics role, ideally in a tech or startup environment
• Familiarity with paid advertising strategy (e.g. Meta, TikTok, Google) - you don’t need to run campaigns, but you should know how they work
• A creative eye: you understand what makes good ads convert and can work well with brand/creative teams
• Proven experience in using data to influence performance and acquisition metrics (e.g. CPA, conversion rate)
• Exceptional stakeholder management - able to collaborate across product, research, marketing, and creative
• Strong communication skills - comfortable working with ambiguity, leading roadmaps, and presenting strategy
• Comfortable building process in a new, unstructured area of the team

Who We’re Looking For

• A strategic thinker who thrives in fast-moving environments
• Someone who’s led or influenced growth for new products, and knows how to experiment, test, and optimise
• Comfortable being hands-on with data and solving problems without analyst support
• Excited by early-stage work, launching products, building frameworks, and improving performance from the ground up
• Understands that success won’t come overnight but knows how to iterate quickly to get there
• Has experience in smaller start-ups or high-growth teams with limited structure
• Bonus if you’ve worked in fintech, ad tech, or regulated industries
• Even better if you’ve worked on UK + US campaigns or with product-led growth

If you're ready to make a meaningful impact at a fast-growing company and help drive our mission forward, we'd love to hear from you!

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. This role is G4 level, paying £70,980 - £93,026 depending on experience. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ 
• Opportunity to work closely with the CEO and executive team of a leading global Fintech company
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support. 
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. 
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme 
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you’re an existing user, you’ll still have access to the app. But some features won’t be available (just for a little while). Why? 99% of our users are based 

in the US – where financial health is often overlooked. We’ve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we’ll be able to apply what we learn to better support our UK users in the future.